ADDITIVE

https://www.additive.eu

+39 0473 538800 Industriezone 1/5 - Eurocenter . 39011 Lana Südtirol Italieninfo@additive.eu
www.additive.eu . MwSt-Nr. IT02476330218

Glossar

Begriffsdefinitionen und Erläuterungen aus den Bereichen Online-Marketing, Vertriebsautomatisierung, Software, Webanalyse sowie aus dem touristischen Online-Vertrieb. Die Glossar-Liste wird laufend aktualisiert.

A/B-Test Absprungrate Affiliate-Marketing Anzeigengruppe Attributionsmodelle

Backlink Big Data

Call to Action / CTA Channel Manager Click Through Rate (CTR)Content-Marketing Conversion / Conversion Rate Custom Audience Customer Journey Customer-Lifetime-Value

Digitales Marketing Domain

E-Mail-Marketing Engagement / Engagement Rate

Facebook Pixel Follower

Gamification Google Ads Google Analytics Google Displaynetzwerk Google Suchnetzwerk

Hashtag

Influencer-Marketing

Keywords

Landingpage Lead Ads Like Ads Lookalike (Similar) Audience

Marketing-Automation Meta-Description Meta-Suchmaschine Meta-Title

OTA Online-Marketing

PageRank Performance-Marketing Persona Prototyping

ROAS Remarketing Reputation Management Responsive Design Revenue Management

SEA SEO SERPs Smart Data Snippets (Featured, Rich) Social-Media-Marketing Software as a Service Storytelling

Targeting Tracking

URL USP Usability User Experience (UX)

Widget