ADDITIVE d. Ebner Matthias & Leiter Joachim OHG

Zona industriale 1/5 - Eurocenter . 39011 Lana South Tyrol
info@additive.eu
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Glossary

Terms, definitions, and explanations from the areas of online marketing, sales automation, software, web analysis, as well as online sales in tourism. The glossary is constantly updated.

a

b

c

Call to Action / CTA Channel Management Content Marketing Conversion / Conversion Rate Customer Journey Customer Lifetime Value

d

Digital Marketing

e

Email Marketing Engagement / Engagement Rate

f

g

Google Ads Google Analytics

h

i

Influencer Marketing

l

m

Marketing Automation Meta Search Engine

o

OTA Online Marketing

p

Performance Marketing Persona Prototyping

r

Remarketing Reputation Management Responsive Design Revenue Management

s

SEO Smart Data Social Media Marketing Software as a Service Storytelling

t

Targeting Tracking

u

v

w