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Glossary

Terms, definitions, and explanations from the areas of online marketing, sales automation, software, web analysis, as well as online sales in tourism. The glossary is constantly updated.

a
A/B Testing
b
Big DataBrand Advertising
c
Call to Action / CTAChannel ManagementContent MarketingConversion / Conversion RateCustomer JourneyCustomer Lifetime Value
d
Data-Driven MarketingDigital Marketing
e
Email MarketingEngagement / Engagement Rate
f
Follower
g
Google AdsGoogle Analytics
h
Hashtag
i
Influencer Marketing
l
Landing Page
m
Marketing AutomationMeta Search EngineMonitoring
o
OTAOnline MarketingOnline Public Relations
p
Performance MarketingPersonaPrototyping
r
RemarketingReputation ManagementResponsive DesignRevenue Management
s
SEOSmart DataSocial Media AdvertisingSocial Media MarketingSoftware as a ServiceStorytelling
t
TargetingTracking
u
USPUsability
v
Video MarketingViral Marketing
w
Widget
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