Marketing automation is a software-based method to optimize and simplify marketing processes. Most marketing automation software combines functions from CRM-Systems, web analytics, web controlling, email marketing, and/or social media advertising. Marketing automation tools are used to plan, control, and evaluate online marketing campaigns, to automate repetitive tasks and workflows, or to collect and manage data. Moreover, they help create detailed user profiles that offer insights about target groups and user behavior. These systems automate and simplify complex online marketing campaigns and offer measurable results that show the effectiveness of each marketing activity.
- The results of the marketing campaign at Stroblhof Resort
- 7 success factors for data-driven hotel marketing
- Specific tips on how to systematically generate revenue
- Make guest communication effective and predictable
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- In-depth assessment of your current digital marketing setup
- How to leverage guest data to drive direct revenue growth
- Proven strategies to boost occupancy and booking performance
Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing
Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?
