Content can be created and published in many different categories online. Channels such as a hotel blog or social media are ideal for this. With their own blog, hoteliers can become visible to potential guests on Google through targeted search engine optimization. On social media, hoteliers have the opportunity to increase their reach and awareness through targeted posts to potential guests.

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First and foremost, it's important for hotels to understand how their target audience behaves online. Then it is a matter of targeting these potential guests using tools such as SEO or social media marketing. Especially in social media, it is important to communicate and interact with the community. This builds trust and ensures additional awareness and reach.

Before creating any content, you should first consider what your target audience or potential guests prefer when they stay at your hotel. This information can then be used to create exciting content that engages and inspires. In addition, content marketing should be considered holistically. For example, a marketing mix of emails, social media and website articles, so that a wide range of reach can be utilized and generated.

Content marketing is a marketing strategy in which hoteliers create and publish content that is relevant, useful and tailored to their target audience in order to generate and maintain interest in their products or services. By regularly publishing high quality content, a hotel can also increase its visibility and reputation to attract new guests.

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There are many possible content marketing strategies, including blogging, Social Media Marketing, Email Marketing, Video Marketing and Search Engine Optimization (SEO). Hotels should tailor their content marketing strategy to their goals and target audience, combining different strategies to create and distribute a wide range of content.