Affiliate-Marketing

What is Affiliate Marketing?

Affiliate marketing is a discipline of online marketing based on commission. In this model, website operators (also called "affiliates" or "publishers") provide advertising space for advertisers (also called "advertisers" or "merchants"). If the displayed advertising leads to a desired action, such as a click, a purchase or a registration, the publisher receives a commission.

Payment can be based on various models, such as per click, per order or purchase, or per contact. Users leave individual numerical codes in the system, known as cookies, when they perform these actions. In addition, advertisers use specific links that are clearly assigned to a particular advertiser. By evaluating this information, the merchant can track exactly which affiliate directed the user to its website.

Affiliate networks act as intermediaries between advertisers and publishers. They offer affiliate programs in which publishers who meet certain requirements can participate and are responsible for the provision and administration of the technology as well as the financial settlement.

Advantages of affiliate marketing for hotels

• Cost effective: advertisers pay only for actual results.
• Broad reach: affiliates promote the offer on various channels.
• Targeted advertising: advertisers can precisely address their target audience.
• Performance-oriented: The focus is on measurable results.