Most hotels sit on a goldmine of unused guest data — an average of 138,000 contacts remain untapped and unmonetized.
ADDITIVE+ MARKETING AUTOMATION unlocks this hidden potential.With data-powered campaigns that convert, reactivate past guests, and attract new ones — tech-powered and fully automated.
The most advanced hotel marketing software – set up and optimized by experts.
From day one, ADDITIVE sets up, manages, and optimizes your marketing automation – without effort, without risk, and without additional cost. Backed by personal support and industry-leading software.
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Automated guest acquisition: zero effort, full control.
With ADDITIVE+ MARKETING AUTOMATION, you turn anonymous website visitors into verified booking guests – without extra effort, without additional cost, but with measurable impact.
More bookings from existing guest data: Retain guests who come back.
ADDITIVE uses an average of around 138,000 existing data sets per hotel — and converts them into revenue. With personalized, automated communication along the entire guest journey.
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Refined automation. Remarkable results.
“ADDITIVE gives us the opportunity to specifically measure success, inquiries and bookings against sales. This allows us to invest in measures that really pay off.”
Active Family SPA
Stroblhof Resort
“We have already received numerous bookings and booking inquiries. As a company, ADDITIVE has shown what modern hotel marketing really looks like.”
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Booked out with waiting lists: Digital marketing at Apfelhotel Torgglerhof
“With ADDITIVE, we have a reliable partner at our side who inspires us with innovative solutions and tailor-made support in digital marketing.”
Intelligent Marketing Software.
Designed for Hotels.
Pop-ups: Turn Visitors into Real Leads
Capture valuable guest data at the perfect moment. Smart pop-ups automatically convert website visitors into qualified leads - brand-aligned, privacy-compliant, and built to scale direct bookings without ad spend.
Lead Ads: Attract High-Intent Guests Instantly
Win over your ideal guests with eye-catching animated lead ads on social media. Fully automated and data-driven, they turn attention into action with just one click - on Facebook, Instagram, and beyond.
Email automation: The right message at the right time
Deliver personalized emails to every guest based on behavior, timing, and interest - automatically. Whether it’s a booking inquiry, a seasonal special, or a past stay: your communication hits the mark and drives results.
Tracking & Insights: See What Actually Performs
No more guesswork. Our integrated tracking shows exactly what generates bookings and revenue - centralized, cookieless, and privacy-safe. Get the clarity you need to make better marketing decisions
PMS Integration: Use Your Guest Data Smarter
Seamlessly connect your PMS to segment your audience by interests, stay history, or travel dates. Then trigger targeted campaigns that speak directly to your guests - with zero manual effort.
Incentive Campaigns: Boost Revenue Without Discounts
Launch automated voucher campaigns that activate first-time guests and re-engage loyal ones. Personalized, measurable, and easy to set up - ideal for boosting low-season bookings with maximum impact.
Personalized Communication.
Built by Software. Felt by Guests.
Discover Your True Hotel Marketing Potential:
Understand the ROI you could achieve — with the right system in place.
ADDITIVE+ ROI shows how much value your marketing actually generates: factoring in media budget, agency costs, achieved added value and reservation revenue. Transparent. Realistic. Hotel-specific.
The potential added value behind every euro invested.
Marketing Automation for Hotels:
Your Benefits with ADDITIVE
Engineered to integrate.
Connected to the leading PMS and hotel platforms.
Everything hoteliers want to know:
The key answers to our hotel marketing software
Can I purchase ADDITIVE+ MARKETING AUTOMATION as a standalone tool?
ADDITIVE+ MARKETING AUTOMATION is available as a standalone software.
However, to fully unlock the potential of digital hotel marketing, we recommend combining the automation software with personalized, data-driven online marketing strategies. ADDITIVE provides pre-defined measures that integrate seamlessly with the software to form a tailored, all-in-one performance package. These comprehensive packages ensure all activities are aligned, measurable, and optimized for maximum success and real results.
Is ADDITIVE+ MARKETING AUTOMATION GDPR-compliant?
ADDITIVE’s innovative marketing software is fully GDPR-compliant, operates without cookies, and is independent of Google. In short: hotels benefit from a privacy-safe solution that still ensures highly effective tracking and analytics for optimal results.
What marketing services does ADDITIVE offer?
ADDITIVE works exclusively with a combination of its advanced hotel marketing software (A+ MARKETING AUTOMATION) and customized, performance-driven marketing strategies.
This unique setup provides hotels with multiple benefits – including data-driven, cost-efficient marketing, reduced ad waste, and full transparency and measurability.
The marketing services provided by ADDITIVE focus entirely on performance marketing for hotels:
- Search Engine Marketing (SEM): paid ads across platforms like Google Ads, Bing, etc.
- Paid Social Media Ads: campaigns on platforms such as Facebook, Instagram, and TikTok (and others like Spotify or Pinterest if needed).
- Email & Newsletter Marketing: personalized and performance-oriented campaigns.
ADDITIVE also handles all creative production needed – from photo and video ads to high-converting landing pages.
A team of experienced designers, media specialists, and content creators work with your hotel’s existing photo/video material to produce optimized campaigns and visuals.
Does ADDITIVE really offer 100% transparency for marketing and sales activities?
Without advanced analytics tools, it's hard for hotels to measure the actual impact of marketing in terms of revenue. ADDITIVE enables hotels to track generated revenue down to the euro and accurately calculate marketing ROI. This forms the foundation for full measurability and truly data-driven decisions.
ADDITIVE also provides full transparency into the profitability of the entire collaboration. Unlike many providers, ADDITIVE’s ROI calculation includes not just ad budgets, but also agency costs and software fees.
Total revenue and value created are assessed in relation to all associated costs – including tools, software licenses, and campaign management.
Marketing automation made for hoteliers.
One platform, top results.
Benefit from the most advanced hotel marketing automation software — fully measurable, fully automated, and built to grow your direct bookings.