The First Data-Based
Online Marketing System.
Built Exclusively for Hotels.
While other agencies chase clicks and impressions, ADDITIVE focuses on what truly drives success: more guests, higher occupancy, and real revenue growth for hotels.
With our purpose-built performance system, hotels get — for the first time — a fully integrated, data-driven marketing solution across search, social media, and email marketing. 100% aligned with your booking goals.
20 Years of Performance Marketing Excellence.
No assumptions. Just results.
Trusted by Industry Leaders.
We’ve spent two decades perfecting cross-channel online marketing campaigns that deliver what hotels need most: more bookings and measurable sales growth.
Accountable marketing, built for performance.
With a fully integrated analytics system, your marketing performance becomes traceable across all channels — delivering actionable insights and complete transparency every month.
No scattered campaigns. A unified performance engine.
Harness the power of a fully integrated, cross-channel marketing system — driven by data and intelligent automation. Built to maximize synergy, efficiency, and revenue across every channel.
“ADDITIVE gives us the opportunity to specifically measure success, inquiries and bookings against sales. This allows us to invest in measures that really pay off.”
Active Family SPA
Stroblhof Resort
“We have already received numerous bookings and booking inquiries. As a company, ADDITIVE has shown what modern hotel marketing really looks like.”
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Booked out with waiting lists: Digital marketing at Apfelhotel Torgglerhof
“With ADDITIVE, we have a reliable partner at our side who inspires us with innovative solutions and tailor-made support in digital marketing.”
One system. Every channel.
Maximum Booking Impact.
100% Transparency. Smarter Decisions.
Gain full clarity on your marketing performance with precise, ROI-based insights that go beyond standard metrics - and use that data to drive bookings and profitability.
Data-Driven Google Ads: Optimized for Bookings
ADDITIVE places your hotel exactly where guests are searching. Our data-based search campaigns boost your visibility, click-through rate, and direct bookings – all with measurable impact.
Pop-ups: Turn Website Visitors into Verified Leads
Smart pop-ups capture guest data at the right time – enabling you to engage with prospects even before they book. Build direct relationships and reduce dependency on paid ads.
Personalized Newsletter Campaigns that Convert
Target segmented guest groups with relevant, emotional content. ADDITIVE enables personal, data-driven newsletter marketing that boosts loyalty, booking rates, and campaign performance.
Intelligent Email Automation for More Bookings
Automated, behavior-based communication ensures every guest receives the right message at the right moment – whether it’s after a stay, a search, or an inquiry. More relevance, more results.
High-Impact Social Ads that Drive Action
Win attention with dynamic, visually powerful ads tailored for Facebook, Instagram, TikTok and more. Our creative strategy increases visibility, brand value and – most importantly – bookings.
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Design meets Performance.
High-end Visuals. Made to Convert.
Discover Your True Hotel Marketing Potential:
Understand the ROI you could achieve — with the right system in place.
ADDITIVE+ ROI shows how much value your marketing actually generates: factoring in media budget, agency costs, achieved added value and reservation revenue. Transparent. Realistic. Hotel-specific.
The added value behind every euro invested.
Beyond measurement:
Marketing engineered for revenue.
Where traditional online marketing stalls, our system begins:
More precision. More results.
Premium Standard in Hotel Marketing:
Your Benefits with ADDITIVE
Engineered to integrate.
Connected to the leading PMS and hotel platforms.
Everything hoteliers want to know.
The key answers to our high-performance hotel marketing system.
Does ADDITIVE really offer 100% transparency for marketing and sales activities?
Without advanced analytics tools, it's hard for hotels to measure the actual impact of marketing in terms of revenue. ADDITIVE enables hotels to track generated revenue down to the euro and accurately calculate marketing ROI. This forms the foundation for full measurability and truly data-driven decisions.
ADDITIVE also provides full transparency into the profitability of the entire collaboration. Unlike many providers, ADDITIVE’s ROI calculation includes not just ad budgets, but also agency costs and software fees.
Total revenue and value created are assessed in relation to all associated costs – including tools, software licenses, and campaign management.
Does the ADDITIVE system really generate more revenue than traditional online marketing for hotels?
Yes – and not just based on feeling, but proven by data. Thanks to a combination of data-driven campaign control, cross-channel automation, and seamless tracking, hotels using ADDITIVE generate on average up to €450,000 in additional booking revenue – significantly more than with traditional, uncoordinated online marketing. Why is that? Because ADDITIVE is built on real guest data, works seamlessly across all channels, and is precisely optimized through our proprietary software – delivering the right message, at the right time, on the right channel.
In contrast, traditional marketing works in silos: separate campaigns on Google, social media, or newsletters – but without strategic synergy, without analysis, and without optimization. The difference lies in precision – and in the fact that with ADDITIVE, no euro is wasted.
How does the ADDITIVE online marketing system differ from traditional hotel campaigns?
Traditional online marketing agencies often work with isolated actions that lack a clear data foundation or long-term impact. They may run campaigns on several channels, but treat each one separately – because they lack the data, systems, and tools to truly connect multichannel marketing.
The ADDITIVE system, on the other hand, is a fully integrated and interconnected marketing concept designed specifically for hotels.
It combines social ads, Google Ads, newsletters, pop-ups, landing pages, lead generation, and automated email communication into one coordinated process.
Thanks to our advanced, intelligent software, guest data from various sources is intelligently aggregated, analyzed, and used for precisely targeted campaigns.
Every measure is data-driven and tailored to the hotel – working together to cover the entire guest journey, with maximum efficiency and more bookings.
What marketing services does ADDITIVE offer?
ADDITIVE works exclusively with a combination of its advanced hotel marketing software (A+ MARKETING AUTOMATION) and customized, performance-driven marketing strategies.
This unique setup provides hotels with multiple benefits – including data-driven, cost-efficient marketing, reduced ad waste, and full transparency and measurability.
The marketing services provided by ADDITIVE focus entirely on performance marketing for hotels:
- Search Engine Marketing (SEM): paid ads across platforms like Google Ads, Bing, etc.
- Paid Social Media Ads: campaigns on platforms such as Facebook, Instagram, and TikTok (and others like Spotify or Pinterest if needed).
- Email & Newsletter Marketing: personalized and performance-oriented campaigns.
ADDITIVE also handles all creative production needed – from photo and video ads to high-converting landing pages.
A team of experienced designers, media specialists, and content creators work with your hotel’s existing photo/video material to produce optimized campaigns and visuals.
What specific services and software does ADDITIVE's online marketing system include?
Our online marketing system is individually configured according to hotel requirements. Basically, our in-house developed ADDITIVE+ MARKETING AUTOMATION software forms the basis for the smart overall solution. Depending on the hotel business, various marketing services and software from the ADDITIVE+ APPS product family are added - this also depends largely on the PMS system used in the hotel business. Once an interface to the hotel software is available, a comprehensive overall system of the following services and software is usually used:
- ADDITIVE+ MARKETING AUTOMATION - the technological basis for our online marketing system
- ADDITIVE+ MARKETING INSIGHTS - our advanced tracking and reporting system
- ADDITIVE+ VOUCHERS - the all-in-one tool for voucher and incentive marketing
- ADDITIVE+ NEWSLETTER - the user-friendly newsletter tool for hotels
- ADDITIVE+ CRM - enables specific segmentations in combination with ADDITIVE+ NEWSLETTER
- Search engine marketing on Google and Co.
- Social media marketing on the most relevant platforms
- Newsletter marketing for regular communication
- Lead generation: acquires targeted new guests for your hotel business
Even companies that do not have a supported hotel PMS can benefit from the overall ADDITIVE system. Our experienced experts will create the ideal combination for you that achieves the highest possible ROI in marketing for your hotel.
Why is guest data so important in hotel marketing?
Many hotels have rich guest data in their PMS systems, but they don’t use it for data-driven, personalized marketing. With ADDITIVE, smart data usage brings multiple advantages:
- Smarter use of ad budgets:
Guests are guided through the sales funnel based on real data and their individual customer journey – improving conversion rates and reducing wasted ad spend. - Automated, personalized guest communication:
ADDITIVE enables targeted messaging that strengthens loyalty and increases repeat bookings – all without additional effort. - More direct bookings, less OTA dependency:
A strong data foundation helps hotels strengthen their direct channels through automation and tailored actions – reducing reliance on third-party platforms.
The most advanced hotel marketing engine.
Built to convert.
More than 500 hotels already rely on our technology and expertise. Experience the first marketing system made for measurable growth in the hospitality industry.