What is brand advertising?
Brand advertising encompasses all marketing activities aimed at strengthening a hotel's brand image and awareness and increasing brand recognition. This includes paid advertising, social media activities, public relations and the creation of brand messages and experiences. In this way, brand advertising enables hotels to showcase their offerings to attract and retain guests.
Successful brand advertising in the hospitality industry
Creating a consistent brand identity is critical to the success of brand advertising in the hospitality industry. It is about choosing a consistent visual language, matching colors and fonts, and following a clear line of communication that differentiates the hotel from the competition.
- Step-by-step guide to determining the budget
- Calculation examples with specific values from the hotel industry
- Checklist for saving marketing budget
- No more gut decisions when determining the budget
The most important questions about hotel brand advertising
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