Hotel online marketing tools can be used in many different areas. Tools that either simplify or automate online marketing for hotels can be used for content marketing or graphic design. But also for the automated use of guest data in the hotel software or for email marketing (e.g. for newsletters) the use of online marketing tools is useful. For example, the ADDITIVE+ tools are suitable for all sub-areas, e.g. in the area of marketing automation for hotels,voucher marketing and newsletter marketing for hotels, and can be optimally coordinated with each other.

Online marketing tools make it possible to automate hotel marketing and to track the data obtained. First and foremost, hotel software and hotel CRM are important for data processing and storage. For example, the ADDITIVE+ NEWSLETTER tool supports the creation of emotionally appealing emails, and the ADDITIVE+ VOUCHERS tool is useful for voucher management in the hotel. Marketing automation software, such as ADDITIVE+ MARKETING AUTOMATION, can also be used to automate marketing and communication with new and returning guests. This data-driven, automated form of online hotel marketing not only saves time, but also delivers better marketing results due to its efficiency. Other marketing tools include graphic tools, content creation tools, and social media planning tools.

In online marketing there is a tool to simplify almost every area. Similar to hotel marketing, there are tools for data analysis, such as Google Analytics, or direct marketing tools, such as email newsletter systems, a CRM, a CMS (content management system), or even tools for direct advertising.