Google Hotel Ads

Introduction to Google Hotel Ads

Google Hotel Ads is a Google product that allows hoteliers to advertise their rooms in Google search results and on Google Maps. The platform gives hoteliers the ability to showcase their room rates, availability and other relevant information to potential guests.

The goal of Google Hotel Ads is to help hoteliers sell their rooms to travelers by making their properties visible in Google search results and on Google Maps. Hoteliers can also offer guests special deals and discounts to increase bookings.  

Step-by-step guide to Google Hotel Ads

There are three steps to setting up hotel ads for Google.

• Step 1 sets up rates and the availability feed.
• Step 2 connects current room occupancy to Google, so room listings are always up to date.
• The last and third step is to create targeted ad campaigns for the hotel. This is done by setting a budget and how much the advertiser is willing to pay for clicks and bookings.

Benefits of Google Hotel Ads for the hotel industry

• Increased visibility:
  By displaying hotel information and rates on Google search results pages and Google Maps, hotels are seen by more travelers and can generate more bookings.
• Direct bookings:
  Travelers can book directly on the hotel's website or on an online booking platform, helping hoteliers generate more bookings and save on booking platform commissions.
• Price comparison site integration:
  Hotels can display their rates on price comparison sites such as Google Hotel Ads to compare themselves to the competition and generate more bookings.