The core intelligence behind measurable marketing.
Designed for hotels.
Most hotels invest heavily in online marketing — but the true performance often stays hidden. Standard analytics tools can’t deliver what the hotel industry really needs: no PMS data, no revenue insight, no clarity.
With ADDITIVE+ MARKETING INSIGHTS, this changes.
You see not just what was clicked, but what was booked. In real time, with full revenue attribution — giving you 100% transparency and control over your marketing profitability. Available with all ADDITIVE performance marketing solutions.
Marketing Connected:
Guest Data, Campaigns and Bookings. Finally in Sync.
The technological basis for true performance marketing.
This is the data backbone of ADDITIVE’s marketing system: fully integrated, automated, PMS-connected tracking that turns guest behavior into real booking intelligence.
Connect all data. See the full picture.
Track every touchpoint — from Google Ads to TikTok to email — and link it directly to booking revenue through deep PMS integrations. Real-time, cross-platform, crystal clear.
True revenue attribution.
No black boxes, no guesswork: see exactly which campaigns generate revenue — with all costs included. Built for hoteliers who want precision, not vanity metrics.
“We particularly like the fact that we can track every booking and see directly how many and which conversions occur per campaign.”
“You spend a lot of money on different channels and you don't really know what comes out of it. ADDITIVE solved this problem for us.”
“We know exactly: What kind of inquiries and bookings come in and how much revenue do we generate.”
“ADDITIVE gives us the opportunity to specifically measure success, inquiries and bookings against sales. This allows us to invest in measures that really pay off.”
Intelligent Marketing Controlling.
The Backbone of High Performance.
Precision through Real Time Data
All touchpoints — from click to conversion — captured and visualized live. Enabling well-informed decisions, grounded in clarity instead of assumptions.
Seamless Intelligence from Your PMS
Reservation flows, revenue, length of stay and guest behavior - automatically integrated from your PMS for a complete, hotel-specific data landscape.
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ROI with Substance
Monthly performance reports show the real ROI of your campaigns — including all campaign and agency costs.
In-Depth Marketing Analysis Without Blind Spots
Segment by time period, channel, campaign, or UTM — with direct connection to real reservations and revenue.
Cookieless Tracking Built for the Future
Our proprietary tracking technology operates fully without cookies — privacy-first, regulation-proof and ready for a cookieless era.
Smart Attribution, On Your Terms
Define how value is assigned across touchpoints — from first-click to position-based logic. For insights that reflect your strategy, not assumptions.
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Real Data. Real Clarity.
The Silent Advantage in
Digital Hotel Marketing.
Discover Your True Hotel Marketing Potential:
Understand the ROI you could achieve - with the right system in place.
ADDITIVE+ ROI shows how much value your marketing actually generates: factoring in media budget, agency costs, achieved added value and reservation revenue. Transparent. Realistic. Hotel-specific.
The potential added value behind every euro invested.
Marketing Insights for Hotels:
Your benefits with ADDITIVE
Engineered to integrate.
Connected to the leading PMS and hotel platforms.
Do you still have questions?
The most important answers to intelligent performance marketing software for the hotel industry:
Which KPIs does ADDITIVE+ MARKETING INSIGHTS analyze?
You get access to all key performance indicators: number and revenue of reservations, length of stay, conversion rates, campaign revenues, cost-revenue ratio, ROI – and much more. Optionally, all data can be filtered by time period, channel, or UTM parameters.
Are there monthly reports?
Yes. You receive a comprehensive performance report every month, including all relevant KPIs, visualized metrics, and an individual ROI evaluation. The report can be downloaded as a PDF, shared online, or presented as a slideshow – ideal for internal analysis or external presentations.
How does ADDITIVE's ROI differ from classic ROAS or ROI calculations used by other agencies?
Many agencies only calculate ROAS – the ratio of revenue to advertising spend. But this value falls short: it ignores key cost factors such as agency fees or license costs for software and can be easily distorted by questionable attribution models.
ADDITIVE goes one crucial step further: our ROI calculation is based on actual value creation – transparent, verifiable, and traceable. The focus is on actual reservation revenue, complemented by key KPIs such as qualified leads or inquiries with attributed monetary value. On average, over 90% of reported value creation at ADDITIVE comes from actual booking revenue – only around 10% comes from additional value metrics.
The result: A holistic, realistic ROI that includes all costs – from ad budgets to software licenses to agency services. All figures are available directly in ADDITIVE+ MARKETING INSIGHTS – for full transparency and a fair assessment of your marketing performance.
Is ADDITIVE+ MARKETING INSIGHTS GDPR-compliant?
Yes. The software is fully GDPR-compliant, works without cookies, and operates independently of Google. This ensures tracking and analysis remain effective in a cookieless world – legally secure and future-proof.
Is ADDITIVE+ MARKETING INSIGHTS available as a standalone product?
No. ADDITIVE+ MARKETING INSIGHTS is only available as part of our powerful marketing solution packages – for example, with our comprehensive online marketing system for hotels or the ADDITIVE+ MARKETING AUTOMATION software solution. Only in combination does the software unleash its full potential: as the intelligent engine behind data-driven hotel marketing with measurable performance.
The insights your
marketing was missing.
A+ MARKETING INSIGHTS is not a standalone tool – it's the analytical engine behind our most advanced performance systems. Available exclusively in combination with ADDITIVE's marketing solutions, it delivers unmatched transparency, precision and ROI.