Cross selling as a marketing tool in the hospitality industry

Cross selling is an important part of marketing in the hospitality industry. It is about offering guests additional services and offers that match their original purchase. The goal is to increase revenue per guest while improving guest satisfaction.

Successful cross-selling through relevant offers

Examples of cross-selling in the hotel industry include offering spa treatments, and excursions such as guided hikes or restaurant visits. The services offered must meet the needs of the guests. In addition, cross-selling should be subtle and not intrusive to ensure a positive experience for the guest. Another important factor in successful cross-selling is communication with guests. Hotels should inform guests of the various additional services and offers before they arrive, for example through personalized emails.

Advantages of cross selling in the hotel industry:

• Increased revenue: by selling additional services and offers, revenue per guest is increased.
• Guest satisfaction: By offering guests suitable and appealing additional services, their satisfaction is increased.
• Guest loyalty: Positive experiences with customized offers promote guest loyalty to the hotel.
• Diversification: cross selling allows hotels to expand their offerings and develop new revenue streams.