Glossary
Key terminology from performance marketing, CRM automation, analytics, and digital sales – tailored to the needs of the hotel industry. This glossary is regularly expanded to keep pace with innovations and market trends.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A/B-Test
Online-Marketing
ADDITIVE+ ROI
Online-Marketing
Ad group
Online-Marketing
Affiliate-Marketing
Online-Marketing
Agency Hotel Marketing
Online-Marketing
Attribution models
Marketing-Automatisierung
Automation Hotel Marketing
Marketing-Automatisierung
Backlink
Online-Marketing
Benchmark
Online-Marketing
Big Data
Online-Marketing
Bing marketing in the hospitality industry
Online-Marketing
Bounce Rate
Marketing-Automatisierung
Brand Advertising Hotel Industry
Online-Marketing
Brand Awareness Hotel
Hotellerie & Tourismus
Brand Marketing for Hotels
Hotellerie & Tourismus
Brand marketing for Hotel / Hotel brand marketing
Online-Marketing
Brand-Advertising
Online-Marketing
CPC Hotel Marketing
Online-Marketing
CRM Hotel / Hotel CRM
Online-Marketing
CRM Hotel Software
Online-Marketing
CRM Tourism
Marketing-Automatisierung
Calculate Value Creation Hotel
Hotellerie & Tourismus
Call to Action / CTA
Online-Marketing
Channel Manager
Online-Marketing
Click Through Rate (CTR)
Online-Marketing
Content Distribution
Online-Marketing
Content Marketing
Marketing-Automatisierung
Content Marketing Hotels
Marketing-Automatisierung
Conversion / Conversion Rate
Online-Marketing
Conversion Hotel
Hotellerie & Tourismus
Coupon Marketing Tactics for Hotels
Gutschein-Marketing
Coupon marketing hotels
Gutschein-Marketing
Cross Selling Hotels
Hotellerie & Tourismus
Custom Audience
Marketing-Automatisierung
Customer Journey
Marketing-Automatisierung
Customer Lifetime Value
Marketing-Automatisierung
Customer Relationship Management (CRM)
Hotellerie & Tourismus
Data-Driven-Marketing
Online-Marketing
Digital Marketing Hotel
Online-Marketing
Direct booking
Hotellerie & Tourismus
Distribution Hotel
Hotellerie & Tourismus
Distribution Hotel Industry
Hotellerie & Tourismus
E Marketing Hotel
Online-Marketing
E-Mail-Marketing
E-Mail-Marketing
Email Marketing Agency
E-Mail-Marketing
Email Marketing Hotel
E-Mail-Marketing
Employer Branding for Hotels
Hotellerie & Tourismus
Engagement / Engagement Rate
Online-Marketing
Book your Hotel Marketing Consultation:
15-Minute Expert Session - Free & without Obligation
Getting started is that simple.
Discover the value of our expert consultation - concise, insightful, and free of obligation.
- Exclusive one-on-one video call — free of charge, with no obligations
- In-depth assessment of your current digital marketing setup
- How to leverage guest data to drive direct revenue growth
- Proven strategies to boost occupancy and booking performance