Glossary
Key terminology from performance marketing, CRM automation, analytics, and digital sales – tailored to the needs of the hotel industry. This glossary is regularly expanded to keep pace with innovations and market trends.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A/B-Test
Online-Marketing
Affiliate-Marketing
Online-Marketing
Automation Hotel Marketing
Marketing-Automatisierung
Benchmark
Online-Marketing
Big Data
Online-Marketing
Bounce Rate
Marketing-Automatisierung
Brand Advertising Hotel Industry
Online-Marketing
Brand Awareness Hotel
Hotellerie & Tourismus
Brand Marketing for Hotels
Hotellerie & Tourismus
Brand marketing for Hotel / Hotel brand marketing
Online-Marketing
Brand-Advertising
Online-Marketing
CPC Hotelmarketing
Online-Marketing
CRM Hotel / Hotel CRM
Online-Marketing
CRM Hotelsoftware
Online-Marketing
Call to Action / CTA
Online-Marketing
Channel Manager
Online-Marketing
Content Distribution
Online-Marketing
Content Marketing
Marketing-Automatisierung
Content Marketing Hotels
Marketing-Automatisierung
Conversion / Conversion Rate
Online-Marketing
Conversion Hotel
Hotellerie & Tourismus
Coupon Marketing Tactics for Hotels
Gutschein-Marketing
Cross Selling Hotels
Hotellerie & Tourismus
Custom Audience
Marketing-Automatisierung
Customer Journey
Marketing-Automatisierung
Customer Lifetime Value
Marketing-Automatisierung
Data-Driven-Marketing
Online-Marketing
Digital Marketing Hotel
Online-Marketing
Direct booking
Hotellerie & Tourismus
E Marketing Hotel
Online-Marketing
E-Mail Marketing Hotel
E-Mail-Marketing
E-Mail-Marketing
E-Mail-Marketing
Engagement / Engagement Rate
Online-Marketing
Facebook Advertising Hotel
Online-Marketing
Facebook Hotel Marketing / Facebook Marketing Hotel
Online-Marketing
Facebook Pixel
Online-Marketing
Follower
Online-Marketing
Google Ads
Online-Marketing
Google Ads Hotel
Online-Marketing
Google Adwords Hotel
Online-Marketing
Google Analytics
Online-Marketing
Google Display Network
Online-Marketing
Google Hotel Ads
Online-Marketing
Google Search Network
Online-Marketing
Google my Business Hotel
Online-Marketing
Guest Communication Hotel
Hotellerie & Tourismus
Book your Hotel Marketing Consultation:
15-Minute Expert Session - Free & without Obligation
Getting started is that simple.
Discover the value of our expert consultation - concise, insightful, and free of obligation.
- Exclusive one-on-one video call — free of charge, with no obligations
- In-depth assessment of your current digital marketing setup
- How to leverage guest data to drive direct revenue growth
- Proven strategies to boost occupancy and booking performance