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Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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World's First Agency Partner in the Google Travel Analytics Center

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by David Weitlaner
26 February 2026
ADDITIVE+ NEWS
Fachbeitrag

World's First Agency Partner in the Google Travel Analytics Center

ADDITIVE+ NEWS
Fachbeitrag
by David Weitlaner
4 min read
4 min watch
February 2026

Identifying Market Opportunities Before They Become Visible - How ADDITIVE Clients Benefit From Exclusive Google Travel Data

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by David Weitlaner
26 January 2026
Branchen Trends & News
ADDITIVE+ NEWS
Fachbeitrag

Identifying Market Opportunities Before They Become Visible - How ADDITIVE Clients Benefit From Exclusive Google Travel Data

Branchen Trends & News
ADDITIVE+ NEWS
Fachbeitrag
by David Weitlaner
5 min read
5 min watch
January 2026

In Conversation with Naturhotel Rainer: How an AI Project with TikTok is Winning New Guests

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by Joachim Leiter
23 January 2026
Online-Marketing
ADDITIVE+ NEWS
Video

In Conversation with Naturhotel Rainer: How an AI Project with TikTok is Winning New Guests

Online-Marketing
ADDITIVE+ NEWS
Video
by Joachim Leiter
4 min read
4 min watch
January 2026

ADDITIVE Cares 2025: €8,350 for the "Kinderherz" Association

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by Tobias Stecher
30 December 2025
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ADDITIVE Cares 2025: €8,350 for the "Kinderherz" Association

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by Tobias Stecher
2 min read
2 min watch
December 2025

Global Player Meets Hotel Expertise: TikTok Publishes Success Story on ADDITIVE & Naturhotel Rainer

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by Matthias Ebner
11 December 2025
ADDITIVE+ NEWS
Branchen Trends & News
Fachbeitrag

Global Player Meets Hotel Expertise: TikTok Publishes Success Story on ADDITIVE & Naturhotel Rainer

ADDITIVE+ NEWS
Branchen Trends & News
Fachbeitrag
by Matthias Ebner
5 min read
5 min watch
December 2025

TikTok & ADDITIVE: Results of the Successful AI Pilot Project With Naturhotel Rainer

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by David Weitlaner
25 November 2025
Branchen Trends & News
ADDITIVE+ NEWS
Fachbeitrag

TikTok & ADDITIVE: Results of the Successful AI Pilot Project With Naturhotel Rainer

Branchen Trends & News
ADDITIVE+ NEWS
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
November 2025

Make the Most of Christmas & Black Friday: 4 Practical Voucher Campaigns for Hotels

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by Stefan Hellweger
07 November 2025
ADDITIVE+ NEWS
Produkt Updates
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Make the Most of Christmas & Black Friday: 4 Practical Voucher Campaigns for Hotels

ADDITIVE+ NEWS
Produkt Updates
Fachbeitrag
by Stefan Hellweger
3 min read
3 min watch
November 2025

Technology Ahead of Its Time: The CRM for Smarter Marketing Decisions

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by Peter Putzer
30 October 2025
ADDITIVE+ NEWS
Produkt Updates
Fachbeitrag

Technology Ahead of Its Time: The CRM for Smarter Marketing Decisions

ADDITIVE+ NEWS
Produkt Updates
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
October 2025

TikTok & ADDITIVE Exclusively Test New AI Campaigns With Naturhotel Rainer

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by Julia Hartig
09 October 2025
Customer Success Story
ADDITIVE+ NEWS
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TikTok & ADDITIVE Exclusively Test New AI Campaigns With Naturhotel Rainer

Customer Success Story
ADDITIVE+ NEWS
Fachbeitrag
by Julia Hartig
5 min read
5 min watch
October 2025

AI Panic in Tourism? How Hotels Can Navigate the AI Jungle

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by Nora Ausserhofer
01 October 2025
Branchen Trends & News
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AI Panic in Tourism? How Hotels Can Navigate the AI Jungle

Branchen Trends & News
Fachbeitrag
by Nora Ausserhofer
4 min read
4 min watch
October 2025

Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing

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by Armin Gögele
17 September 2025
Customer Success Story
Online-Marketing
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Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing

Customer Success Story
Online-Marketing
Fachbeitrag
by Armin Gögele
3 min read
3 min watch
September 2025

Google News: ADDITIVE Tests AI Max Ahead of Official Launch

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by Julia Hartig
10 September 2025
ADDITIVE+ NEWS
Branchen Trends & News
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Google News: ADDITIVE Tests AI Max Ahead of Official Launch

ADDITIVE+ NEWS
Branchen Trends & News
Fachbeitrag
by Julia Hartig
4 min read
4 min watch
September 2025

Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?

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by David Weitlaner
14 August 2025
Online-Marketing
Branchen Trends & News
Leitfaden

Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?

Online-Marketing
Branchen Trends & News
Leitfaden
by David Weitlaner
6 min read
6 min watch
August 2025

Marketing Real Talk: The new series for more clarity in Hotel Marketing

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by Joachim Leiter
06 August 2025
Online-Marketing
Branchen Trends & News
Leitfaden

Marketing Real Talk: The new series for more clarity in Hotel Marketing

Online-Marketing
Branchen Trends & News
Leitfaden
by Joachim Leiter
4 min read
4 min watch
August 2025

Seamless Connection to Oracle Opera Cloud: New PMS Interface Available

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by Peter Putzer
11 July 2025
Produkt Updates
ADDITIVE+ NEWS
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Seamless Connection to Oracle Opera Cloud: New PMS Interface Available

Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag
by Peter Putzer
3 min read
3 min watch
July 2025

Simple, Intuitive, Successful: voucher Marketing For Hotels

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by Matthias Ebner
03 May 2025
Online-Marketing
Fachbeitrag

Simple, Intuitive, Successful: voucher Marketing For Hotels

Online-Marketing
Fachbeitrag
by Matthias Ebner
2 min read
2 min watch
May 2025

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

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by Joachim Leiter
14 January 2025
Online-Marketing
Fachbeitrag

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

Online-Marketing
Fachbeitrag
by Joachim Leiter
2 min read
2 min watch
January 2025

Attracting New Guests and Building Long-Term Loyalty: Why Lead Generation Is a Must Right Now

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by David Weitlaner
07 January 2025
Online-Marketing
Fachbeitrag

Attracting New Guests and Building Long-Term Loyalty: Why Lead Generation Is a Must Right Now

Online-Marketing
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
January 2025

ADDITIVE Heartfelt Projects: Donation to the Association for Children with Cancer "Peter Pan"

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by Armin Gögele
16 December 2024
ADDITIVE+ NEWS
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ADDITIVE Heartfelt Projects: Donation to the Association for Children with Cancer "Peter Pan"

ADDITIVE+ NEWS
Fachbeitrag
by Armin Gögele
1 min read
1 min watch
December 2024

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

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by Joachim Leiter
10 December 2024
Online-Marketing
Fachbeitrag

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

Online-Marketing
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
December 2024

10 Smart AI Features in our ADDITIVE software solutions - And How You Can Benefit From Them

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by Peter Putzer
02 December 2024
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10 Smart AI Features in our ADDITIVE software solutions - And How You Can Benefit From Them

ADDITIVE+ NEWS
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by Peter Putzer
2 min read
2 min watch
December 2024

Accessible Website 2025: Which Directives Apply to Hotels and How Your Business Can Benefit

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by Armin Gögele
26 November 2024
Online-Marketing
Fachbeitrag

Accessible Website 2025: Which Directives Apply to Hotels and How Your Business Can Benefit

Online-Marketing
Fachbeitrag
by Armin Gögele
4 min read
4 min watch
November 2024

Increasing Revenue During Christmas Season: The Most Important Steps for Successful Voucher Marketing in Hotels

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by Matthias Ebner
12 November 2024
Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag

Increasing Revenue During Christmas Season: The Most Important Steps for Successful Voucher Marketing in Hotels

Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag
by Matthias Ebner
5 min read
5 min watch
November 2024

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

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by Joachim Leiter
06 November 2024
Online-Marketing
Customer Success Story
Video

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

Online-Marketing
Customer Success Story
Video
by Joachim Leiter
1 min read
1 min watch
November 2024

Hotel PMS as the Basis for Successful Digital Marketing: New Interface to Hotel Software from GMS and AIDA

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by Matthias Ebner
13 September 2024
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Hotel PMS as the Basis for Successful Digital Marketing: New Interface to Hotel Software from GMS and AIDA

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Matthias Ebner
3 min read
3 min watch
September 2024