A landing page, target page or arrival page is basically any web page that appears after a click on an advertising medium, such as an ad or a search engine entry.
However, as part of an online marketing campaign, special web pages are designed that are separate from the main page and optimized for specific advertising activities. The goal of a landing page is to persuade the user to take a specific action. For example, landing pages can be used to promote a specific offer, introduce a product and invite the user to make a purchase, or generate an online inquiry or booking with tourism companies.
The landing page is conceptualized for a specific target audience. Graphically and textually, the landing page must emphasize the user's desired action and not distract the visitor. To ensure the success of the marketing campaign, the landing page should meet the user's expectations and match the corresponding ad or search query.
Benefits of the Landing Page in Hotel Marketing
- Improved conversion rates
- Lead generation
- Targeted advertising
- Measurability and tracking
The most important questions about landing pages in hotel marketing
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