What is hotel direct distribution?
Direct hotel distribution refers to the sale of hotel rooms and services without the use of third parties, such as online travel agencies (OTAs). It includes the ability for guests to book directly through the hotel's website, by phone or email.
Direct-to-Hotel is important because it allows hotels to maintain control of their bookings and strengthen their relationship with guests, while saving costs associated with commissions paid to third parties.
Benefits of direct selling in the hotel industry
There are many benefits to direct selling in the hospitality industry. Better contact with the guest can create a stronger bond, which can lead to repeat bookings and referrals. Direct selling can also help increase hotel occupancy by handling bookings directly on the hotel's own website or through telephone and e-mail reservations. Direct sales can be further enhanced and optimized by integrating online booking systems and social media platforms.
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Key questions on hotel direct sales/direct hotel distribution
How can I measure the success of my hotel's direct sales?
One way to measure a hotel's direct sales success is to analyse booking data. You can compare different metrics such as conversion rate, average booking value or number of bookings per channel.
Wie kann ich den Umsatz meines Hotels durch Direktvertrieb erhöhen?
Es gibt verschiedene Möglichkeiten, den Umsatz eines Hotels durch Direktvertrieb zu erhöhen. Durch eine gute Online-Präsenz und eine klare Positionierung können Hotels potenzielle Gäste gezielt ansprechen und ihre Buchungen direkt über die eigene Webseite oder Buchungssysteme tätigen lassen.
As a hotelier, how can I make my direct sales more effective?
Hoteliers can use various strategies to improve direct sales. One important measure is to create an attractive and user-friendly website that provides all the important information about your hotel.
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Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success
