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Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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Your Emails Are Not Generating Bookings? It’s Time to Make a Change

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by David Weitlaner
13 June 2024
Online-Marketing
Fachbeitrag

Your Emails Are Not Generating Bookings? It’s Time to Make a Change

Online-Marketing
Fachbeitrag
by David Weitlaner
6 min read
6 min watch
June 2024

New Guests, More Success: Why Hotels Shouldn't Neglect Lead Generation

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by Armin Gögele
03 June 2024
Online-Marketing
Fachbeitrag

New Guests, More Success: Why Hotels Shouldn't Neglect Lead Generation

Online-Marketing
Fachbeitrag
by Armin Gögele
4 min read
4 min watch
June 2024

Grand Hotel Heiligendamm: Historic Elegance Meets Modern Online Marketing

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by Joachim Leiter
31 May 2024
Customer Success Story
Online-Marketing
Fachbeitrag

Grand Hotel Heiligendamm: Historic Elegance Meets Modern Online Marketing

Customer Success Story
Online-Marketing
Fachbeitrag
by Joachim Leiter
6 min read
6 min watch
May 2024

Booking.com Regulations - a Turning Point in Direct Selling for Hotels?

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by Joachim Leiter
16 May 2024
Online-Marketing
Fachbeitrag

Booking.com Regulations - a Turning Point in Direct Selling for Hotels?

Online-Marketing
Fachbeitrag
by Joachim Leiter
4 min read
4 min watch
May 2024

Newsletter Marketing for Hotels: Debunking the Top 3 Myths

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by David Weitlaner
09 April 2024
Online-Marketing
Fachbeitrag

Newsletter Marketing for Hotels: Debunking the Top 3 Myths

Online-Marketing
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
April 2024

Lead Generation for Hotels: Interview with Ortner's Resort, Bavaria | Germany

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by Joachim Leiter
19 March 2024
Customer Success Story
Online-Marketing
Experten-Interview

Lead Generation for Hotels: Interview with Ortner's Resort, Bavaria | Germany

Customer Success Story
Online-Marketing
Experten-Interview
by Joachim Leiter
6 min read
6 min watch
March 2024

ADDITIVE opens a new office in Berlin, Germany

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by Stefan Hellweger
29 February 2024
ADDITIVE+ NEWS
Fachbeitrag

ADDITIVE opens a new office in Berlin, Germany

ADDITIVE+ NEWS
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
February 2024

Google Awards ADDITIVE with Premium Partner Status for 2024

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by David Weitlaner
28 February 2024
Branchen Trends & News
Fachbeitrag

Google Awards ADDITIVE with Premium Partner Status for 2024

Branchen Trends & News
Fachbeitrag
by David Weitlaner
1 min read
1 min watch
February 2024

Create excitement and attract guests: The guide to marketing your hotel before, during and after a renovation

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by Joachim Leiter
16 February 2024
Online-Marketing
Fachbeitrag

Create excitement and attract guests: The guide to marketing your hotel before, during and after a renovation

Online-Marketing
Fachbeitrag
by Joachim Leiter
11 min read
11 min watch
February 2024

Interview with Carolin Hüter, Hotel am Steinplatz, Berlin

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by Joachim Leiter
08 February 2024
Online-Marketing
Experten-Interview

Interview with Carolin Hüter, Hotel am Steinplatz, Berlin

Online-Marketing
Experten-Interview
by Joachim Leiter
8 min read
8 min watch
February 2024

Say Goodbye to manual work: Where Hoteliers can save the most time with Software Solutions

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by Armin Gögele
26 January 2024
Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag

Say Goodbye to manual work: Where Hoteliers can save the most time with Software Solutions

Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag
by Armin Gögele
7 min read
7 min watch
January 2024

Hotel Marketing Trends 2024: The 7 Key Points

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by Joachim Leiter
15 January 2024
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Hotel Marketing Trends 2024: The 7 Key Points

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
January 2024

Erwin Berger, Hotelier at Mountain Resort Feuerberg, on ADDITIVE's Online Marketing System

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by Armin Gögele
12 December 2023
Customer Success Story
Marketing Automatisierung für Hotels
Video

Erwin Berger, Hotelier at Mountain Resort Feuerberg, on ADDITIVE's Online Marketing System

Customer Success Story
Marketing Automatisierung für Hotels
Video
by Armin Gögele
4 min read
4 min watch
December 2023

Why landing pages are crucial in online marketing for hotels

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by David Weitlaner
11 December 2023
Online-Marketing
Fachbeitrag

Why landing pages are crucial in online marketing for hotels

Online-Marketing
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
December 2023

Using vouchers for success: The 8 most important points for hotels

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by Armin Gögele
07 December 2023
Online-Marketing
ADDITIVE+ NEWS
Fachbeitrag

Using vouchers for success: The 8 most important points for hotels

Online-Marketing
ADDITIVE+ NEWS
Fachbeitrag
by Armin Gögele
4 min read
4 min watch
December 2023

Why revenue trumps CPC in digital hotel marketing

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by David Weitlaner
29 November 2023
Online-Marketing
Fachbeitrag

Why revenue trumps CPC in digital hotel marketing

Online-Marketing
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
November 2023

In conversation with Erwin Berger, Feuerberg Mountain Resort in Carinthia, Austria

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by Joachim Leiter
15 November 2023
Marketing Automatisierung für Hotels
Experten-Interview

In conversation with Erwin Berger, Feuerberg Mountain Resort in Carinthia, Austria

Marketing Automatisierung für Hotels
Experten-Interview
by Joachim Leiter
6 min read
6 min watch
November 2023

Recommended by guests: How Online Reviews Become Booking Factors

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by Armin Gögele
19 October 2023
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Recommended by guests: How Online Reviews Become Booking Factors

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Armin Gögele
2 min read
2 min watch
October 2023

Artist Boutique Hotel | Vienna

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by Stefan Hellweger
10 October 2023
Branchen Trends & News
Fachbeitrag

Artist Boutique Hotel | Vienna

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
2 min read
2 min watch
October 2023

ADDITIVE+ NEWSLETTER in focus: An interview with Matthias Ebner

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by David Weitlaner
05 October 2023
ADDITIVE+ NEWS
Produkt Updates
Experten-Interview

ADDITIVE+ NEWSLETTER in focus: An interview with Matthias Ebner

ADDITIVE+ NEWS
Produkt Updates
Experten-Interview
by David Weitlaner
7 min read
7 min watch
October 2023

The success of newsletters: effective marketing for hotels to build long-term guest loyalty

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by Armin Gögele
11 September 2023
Online-Marketing
Fachbeitrag

The success of newsletters: effective marketing for hotels to build long-term guest loyalty

Online-Marketing
Fachbeitrag
by Armin Gögele
5 min read
5 min watch
September 2023

In conversation with Isabelle Spoor, unikateur GmbH | Munich, Hamburg, Bolzano

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by Joachim Leiter
06 September 2023
Branchen Trends & News
Fachbeitrag

In conversation with Isabelle Spoor, unikateur GmbH | Munich, Hamburg, Bolzano

Branchen Trends & News
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
September 2023

Bunk Hotel I Amsterdam

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by Stefan Hellweger
29 August 2023
Branchen Trends & News
Fachbeitrag

Bunk Hotel I Amsterdam

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
August 2023

Email Marketing Incentives: Small action, big success

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by Stefan Hellweger
25 August 2023
Marketing Automatisierung für Hotels
Fachbeitrag

Email Marketing Incentives: Small action, big success

Marketing Automatisierung für Hotels
Fachbeitrag
by Stefan Hellweger
4 min read
4 min watch
August 2023

Personalized recommendations in tourism: A collaboration between science and practice

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by Stefan Hellweger
21 August 2023
ADDITIVE+ NEWS
Marketing Automatisierung für Hotels
Fachbeitrag

Personalized recommendations in tourism: A collaboration between science and practice

ADDITIVE+ NEWS
Marketing Automatisierung für Hotels
Fachbeitrag
by Stefan Hellweger
3 min read
3 min watch
August 2023