Rethinking Family Vacations Between Guesthouse Charm and Strategy

For more than 30 years, the Neururer family has lived their passion for hospitality at Hotel Laurentius — now across three modern properties with a family water world, play areas, and wellness offerings for young and old alike. Their aim: to offer families a break that is as relaxing as it is exciting.

But remaining visible in the digital world over the long term requires more than passion for tourism: A clear strategy, measurable performance – and a system that thinks along with hotels.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">“For us, ADDITIVE is the ideal addition to our marketing mix. Thank you for the good cooperation - it will continue to bear many fruits!”</div> <div class="article_quote_name u-text-style-main">- Neururer family</div></div></div>

The Digital Growth Engine: A System That Delivers More Direct Bookings

Since 2020, the Family Hotel Laurentius has relied on the data‑driven hotel marketing system from ADDITIVE – with one goal: sustainably acquire new guests and increase occupancy year‑round.

The Key Success Factors:

• Holistic online marketing:
  Facebook, Instagram, Google & TikTok – orchestrated into a perfectly balanced mix.
• Personalized guest communication and booking incentives:
  Smart email sequences with voucher incentives convert interested prospect "leads" into guests.
• Deep system integration:
  Valuable data are extracted directly from the hotel PMS “Gastrodat” – enabling efficient processes without extra effort.
• Full transparency:
  Monthly performance reports and ongoing communication with the Customer Success Team ensure a clear basis for decision-making.

Numbers That Convince: 2,594% ROI & High Occupancy

The first half of 2025 delivers clear results – and is exemplary for the impact of data‑driven strategies with ADDITIVE:

• ‍76% of reservations from new guests
• over 2,900 qualified inquiries
• Ø 5.3 days length of stay
• highly profitable ROI of 2,594%

The results show: When strategy meets technology, measurable added value is created – for guests and hosts alike.

Successful hotel marketing today requires more than beautiful photos and good reviews. What counts is an intelligent system that recognizes demand, activates guests, and uses budgets efficiently – with no blind flight.