ADDITIVE Campaign Becomes an International Best Practice on TikTok

A recently published case study on "TikTok for Business" presents a pilot project with Naturhotel Rainer and ADDITIVE as a best practice example of modern performance marketing in the vacation hotel industry.

The TikTok Success Story highlights in detail how Naturhotel Rainer was able to achieve exceptional results using data-driven marketing strategies.
For ADDITIVE, this publication represents a significant confirmation: it shows how technology-based approaches - developed in close partnership with platforms like TikTok - can deliver measurable success. The fact that TikTok is sharing this case globally underscores the project’s core objective: not merely generating awareness, but driving real bookings through a systematic approach.

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Among the Top 5 Most Used Apps Worldwide: Why TikTok Is a Must-Have for Hotel Marketing

TikTok dominates major areas of the social media landscape and continues to grow rapidly. While TikTok had around 700 million global users in 2020, the number rose to over 1.68 billion by 2024. The app is especially popular in the Asia-Pacific region, with an estimated 740 million active users per year in 2024. In Europe, the number of users is around 263 million. This makes TikTok one of the top 5 most used apps worldwide.

But it's not just about reach - the platform is also highly relevant for the hotel industry:

• Strong travel intent: Around 71 % of European users have already booked trips based on TikTok recommendations.
• High-spending target group: While the platform has a strong presence among 18-34 year-olds, the share of older users is growing steadily - about 50% are already over the age of 30.
• High engagement: Users spend an average of 58 minutes per day on the app - more than on most other platforms.

TikTok has been active globally since 2017 and has evolved from a trend app into a core element of modern marketing strategies. For ADDITIVE, TikTok is more than just another advertising channel - it is a strategic partner: thanks to direct interfaces with TikTok and access to beta formats, ADDITIVE designs campaigns that connect global advertising technology with the individual goals of each hotel.

The Pilot Project: Performance That Delivers

The campaign with Naturhotel Rainer combined visually engaging content with AI-powered campaign management - implemented by ADDITIVE as the performance partner.

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The results speak for themselves:

• 149 qualified booking inquiries in very short time.
• -12,5 % lower cost per acquisition (CPA) compared to the defined target value - a clear indicator of the efficiency of AI optimization.
• 40 % newsletter sign-up rate: the campaign generated sustainable "leads" for attracting regular guests, not just "one-time contacts".

Now comes the official seal of approval from TikTok: the platform itself positions the campaign as a success story for strategic hotel marketing on TikTok - visible worldwide.
This not only confirms TikTok’s relevance for vacation hotels, but also validates the effectiveness of data-driven campaign structures as developed by ADDITIVE.

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A Blueprint for Independent Hotels

With this pilot project, a vacation hotel in Italy participated for the first time in a TikTok collaboration of this kind - including official publication of the results by the platform itself. For host Hannes Rainer, the recognition is above all a signal to the industry:

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""Naturhotel Rainer is the first hotel in Italy to run such a pilot project with TikTok... we are, of course, very proud to be part of it!"" </div>
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- Hannes Rainer, host at Naturhotel Rainer
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The published case study proves that “Big Data” and performance marketing are not just reserved for international corporations - they can also deliver strong results in privately owned vacation hotels.

What Sets ADDITIVE Apart - and Why TikTok Recognizes It

In its Success Story, Tiktok specifically emphasizes the precision with which the target audience was reached. The key factors were data quality and a smart campaign structure - enabled by an advanced, data-based online marketing system:

• Integration technology:
  Valuable booking data and user signals were transmitted to TikTok in anonymized form.
• AI targeting:
  TikTok's artificial intelligence was able to identify users with a high probability of booking.
• Synergy: 
  The combination of authentic content and data-driven delivery resulted in maximum efficiency.

This approach proved its value during the official pilot test with TikTok, showing how vacation hotels can achieve above-average results when technology and strategy go hand in hand.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"The results: Successfully driving high-quality bookings with a powerful strategy focused on audience relevance."</div><div class="article_quote_name u-text-style-main">- TikTok for Business</div></div></div>

Conclusion: TikTok Reach Meets Hotel Performance

When TikTok turns a hotel campaign into a global Success Story, it matters. The published case study clearly shows: social media can do more than generate reach - when used with the right system, it becomes a reliable sales channel.

ADDITIVE’s track record proves that the combination of data and marketing works internationally: even before this latest TikTok publication, ADDITIVE was featured by Meta (Facebook, Instagram, WhatsApp) as a practical example - at the time focusing on guest acquisition via Facebook campaigns, using the example of Ortner’s Resort in Bad Füssing, Bavaria.

Whether it’s Meta, TikTok, or other platforms: the combination of industry-specific hotel expertise and precise data technology forms a stable foundation for sustainable growth and delivers the competitive edge that will make the difference in the digital future.

For the hotel industry, this sends a clear signal: performance-driven marketing approaches are no longer limited to large corporations but can also be used profitably by traditional tourist businesses in the vacation hotel industry.