Reaching the Right Guests With the Right Digital Strategy: Naturhotel Rainer in Focus
The Naturhotel Rainer has been relying on ADDITIVE for its digital hotel marketing since 2019. The collaboration impressively demonstrates how automation and targeted communication can appeal to the right guest segments, generate bookings, and ensure high occupancy rates. Host Hannes Rainer shares his experiences in the video.
A Hotel Rooted in Nature
Built with local wood, stone, and glass, the Naturhotel Rainer in Racines offers a vacation experience centered on tranquility, closeness to nature, and genuine hospitality. For generations, the Rainer family has shaped the character of the hotel, blending tradition with modern comfort. Their environmentally conscious use of local resources has been recognized with the ClimaHost award, among others.
A Clear Strategy to Reach the Right Guest Group
For many years, Naturhotel Rainer has partnered with ADDITIVE to continuously enhance its digital presence. From the very beginning, the goal was to attract guests who truly value a deep connection to nature, tranquility, and authenticity - while achieving consistently high occupancy rates.
Through a data-driven, holistic marketing set combined with social media and newsletter campaigns, the right guest segments are effectively targeted and a loyal customer base is built up.
Today, the combination of a clear brand positioning and precise digital communication forms the foundation of the hotel's success.
<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"With ADDITIVE, one thing happened: we experienced a steep upward trajectory - in occupancy, in revenue, and now we're building a strong customer base."</div><div class="article_quote_name u-text-style-main">Hannes Rainer, Hotelier at Naturhotel Rainer</div></div></div>
Marketing That Puts Bookings at the Center
In the video, host Hannes Rainer talks about the long-standing partnership and the importance of using the right technologies to make today's marketing efficient - shifting the focus from inquiries to generating direct bookings.
<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"A major goal was to reduce costs and generate more bookings - because bookings are, obviously, the most important thing for a hotel."</div><div class="article_quote_name u-text-style-main">Hannes Rainer, Hotelier at Naturhotel Rainer</div></div></div>
The results clearly show how successful this approach is:
- 7 out of 10 bookings come from new guests,
- an occupancy rate of 98% has been achieved, and
- a return of €12 for every euro invested was generated
The video offers compelling insights into how Naturhotel Rainer combines tradition, a strong connection to nature, and a clear digital strategy - and how this very combination enables the hotel to sustainably reach the right guests and continuously increase occupancy.
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