The SomVita Suites success story

The SomVita Suites (Dorf Tirol, Italy) were able to attract over 90% new guests within a year. This success is no coincidence, but the result of a clearly thought-out marketing strategy that focuses specifically on data-based marketing and lead generation.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">“The fully built hotel alone is of no use. The rooms must be sold. And in the beginning, this is a big challenge.”</div> <div class="article_quote_name u-text-style-main">Alexander Somvi</div></div></div>

From a 3-star bed and breakfast to a lifestyle hotel

Successful new opening through the right marketing strategy

Run as a small hotel garni since 1963, today's SomVita Suites****s in Dorf Tirol, Italy, have been fundamentally rebuilt and reopened. Opening a new hotel is always a challenge — especially if you want to attract as many new guests as possible in a short period of time and make optimal use of your marketing budget.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">“Success after the hotel opens only comes when the focus is also on marketing.”</div> <div class="article_quote_name u-text-style-main">Alexander Somvi</div></div></div>
Alexander Somvi, third-generation host, runs the family business today and, with the renovation, has created an innovative concept that builds on the tradition of the host family and at the same time sets new standards.

In the video, host Alexander Somvi and marketing manager Daniela Hofer talk about the challenges associated with the restructuring in hotel marketing.

Watch the video to learn how the SomVita Suites:

• after the reopening over 90% new guests have won
• online marketing data-based and therefore cost-effective shaping
• per €1 investment over €10 in added value in marketing attain

You can also read in our detailed Customer Success Story (PDF) how the restart is successful after the hotel renovation. It gives you concrete insights into the strategy, specific marketing measures and the results achieved!