Customers of the PMS providers GMS and AIDA can now also benefit from an interface to the ADDITIVE+ APPS.

Further interfaces between the ADDITIVE+ APPS and the PMS from AIDA and GMS have recently been added. With a direct connection to the PMS, ADDITIVE offers hoteliers efficient options for implementing personalized guest communication and the entire online marketing in a profitable way.

Basic Foundation: Modern Hotel Marketing Is Based on Guest Data

Today, guest communication must be individualized and targeted. This not only increases guest satisfaction, but also bookings for your own hotel business. To meet these requirements, ADDITIVE's software solutions utilize data-driven online marketing. In this way, the right target audience is reached at the right time with the right message.
The information in data-driven marketing is used to attract new guests and further bind existing ones to the hotel. A holistic approach guarantees the optimal coordination of all marketing measures and thus the optimization of the respective campaigns. More revenue can thus be generated while the existing marketing budget is used efficiently.

A large proportion of the data used for targeted online marketing comes from the hotel's own PMS (Property Management System). It is only with this data that a wide range of marketing measures can be carried out effectively and that truly relevant messages can be created. The result is less target wastage and more bookings for hotels.

The integration of the hotel's own PMS into the ADDITIVE+ APPS via an interface enables a seamless connection to ADDITIVE's software solutions. Data from the Hotel’s PMS is used efficiently and promptly for targeted online marketing measures. This results in greater precision as well as a greater range of applications when using ADDITIVE's software solutions.

What Are the Benefits of Integrating a Hotel’s PMS into Online Marketing?

Improved guest communication

• PMS integration enables guest segmentation based on existing data and thus a targeted communication: This significantly increases guest loyalty and also the likelihood of bookings. Recipient lists of newsletters, for example, can be segmented and targeted with suitable content.

Trigger-based marketing activities

• One of the highlights of a PMS interface is the ability to carry out trigger-based, automated email marketing measures. The emails are sent by ADDITIVE+ MARKETING AUTOMATION as soon as a specific use case occurs. One example of this are emails with a birthday present: guests who have already stayed at the hotel and are celebrating their birthday in a month's time are contacted via email. The guest also gets an incentive voucher that they can redeem during a stay at the hotel around their birthday.

Efficient use of marketing budget - with maximum results

• The targeted approach based on existing data minimizes target wastage and makes more efficient use of the available marketing budget of your hotel. This also increases the likelihood that guests will actually respond to the messages sent and effectively make a booking.

Full transparency and measurability: certainty about marketing successes

• Thanks to the continuous exchange of data between ADDITIVE’s software and the Hotel’s PMS, the success of hotel online marketing can be precisely tracked and measured at any time. ADDITIVE's software solutions make it possible to determine the actual bookings made and the reservation revenue from marketing activities. In this way, hotels can track exactly which marketing measures have led to more bookings and revenue. Successful campaigns can thus be quickly identified so that digital hotel marketing can be continuously optimized.