Articles - Hotel Marketing Insights & Trends

Simple, Intuitive, Successful: voucher Marketing For Hotels

by Matthias Ebner

03 May 2025

Online-Marketing

Fachbeitrag

Simple, Intuitive, Successful: voucher Marketing For Hotels

Online-Marketing

Fachbeitrag

by Matthias Ebner

2 min read

2 min watch

May 2025

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

by Joachim Leiter

14 January 2025

Online-Marketing

Fachbeitrag

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

Online-Marketing

Fachbeitrag

by Joachim Leiter

2 min read

2 min watch

January 2025

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

by Joachim Leiter

10 December 2024

Online-Marketing

Fachbeitrag

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

Online-Marketing

Fachbeitrag

by Joachim Leiter

5 min read

5 min watch

December 2024

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

by Joachim Leiter

06 November 2024

Online-Marketing

Video

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

Online-Marketing

Video

by Joachim Leiter

1 min read

1 min watch

November 2024

Low Hotel Occupancy: Causes and Innovative Solutions to Overcome the Occupancy Crisis

by Armin Gögele

25 June 2024

Online-Marketing

Fachbeitrag

Low Hotel Occupancy: Causes and Innovative Solutions to Overcome the Occupancy Crisis

Online-Marketing

Fachbeitrag

by Armin Gögele

6 min read

6 min watch

June 2024

Create excitement and attract guests: The guide to marketing your hotel before, during and after a renovation

by Joachim Leiter

16 February 2024

Online-Marketing

Fachbeitrag

Create excitement and attract guests: The guide to marketing your hotel before, during and after a renovation

Online-Marketing

Fachbeitrag

by Joachim Leiter

11 min read

11 min watch

February 2024

Why landing pages are crucial in online marketing for hotels

by David Weitlaner

11 December 2023

Online-Marketing

Fachbeitrag

Why landing pages are crucial in online marketing for hotels

Online-Marketing

Fachbeitrag

by David Weitlaner

3 min read

3 min watch

December 2023

Using vouchers for success: The 8 most important points for hotels

by Armin Gögele

07 December 2023

Online-Marketing

Fachbeitrag

Using vouchers for success: The 8 most important points for hotels

Online-Marketing

Fachbeitrag

by Armin Gögele

4 min read

4 min watch

December 2023

Why revenue trumps CPC in digital hotel marketing

by David Weitlaner

29 November 2023

Online-Marketing

Fachbeitrag

Why revenue trumps CPC in digital hotel marketing

Online-Marketing

Fachbeitrag

by David Weitlaner

3 min read

3 min watch

November 2023

The success of newsletters: effective marketing for hotels to build long-term guest loyalty

by Armin Gögele

11 September 2023

Online-Marketing

Fachbeitrag

The success of newsletters: effective marketing for hotels to build long-term guest loyalty

Online-Marketing

Fachbeitrag

by Armin Gögele

5 min read

5 min watch

September 2023

Digital Hotel Distribution is not an instinct – How Data-Driven Marketing Strategies increase Occupancy and Streamline Online Marketing

by Armin Gögele

08 August 2023

Online-Marketing

Fachbeitrag

Digital Hotel Distribution is not an instinct – How Data-Driven Marketing Strategies increase Occupancy and Streamline Online Marketing

Online-Marketing

Fachbeitrag

by Armin Gögele

6 min read

6 min watch

August 2023

Gone Are The Occupancy Gaps: How Marketing Automation Improves Long-Term Occupancy

by Matthias Ebner

02 August 2023

Marketing Automatisierung für Hotels

Fachbeitrag

Gone Are The Occupancy Gaps: How Marketing Automation Improves Long-Term Occupancy

Marketing Automatisierung für Hotels

Fachbeitrag

by Matthias Ebner

6 min read

6 min watch

August 2023

Marketing as Future Investment: Why Hotels Should Increase Their Budget

by David Weitlaner

07 April 2023

Online-Marketing

Fachbeitrag

Marketing as Future Investment: Why Hotels Should Increase Their Budget

Online-Marketing

Fachbeitrag

by David Weitlaner

3 min read

3 min watch

April 2023

How Targeted Online Marketing Can Help Hotels Build Brand Awareness

by Armin Gögele

04 April 2023

Online-Marketing

Fachbeitrag

How Targeted Online Marketing Can Help Hotels Build Brand Awareness

Online-Marketing

Fachbeitrag

by Armin Gögele

2 min read

2 min watch

April 2023

What Does Data-Driven Online Marketing Bring To The Hotel Industry?

by Joachim Leiter

30 November 2022

Online-Marketing

Fachbeitrag

What Does Data-Driven Online Marketing Bring To The Hotel Industry?

Online-Marketing

Fachbeitrag

by Joachim Leiter

4 min read

4 min watch

November 2022

Simon Bruker, General Manager at SAXX Hotel Group, on ADDITIVE's Online Marketing System

by Joachim Leiter

21 November 2022

Online-Marketing

Video

Simon Bruker, General Manager at SAXX Hotel Group, on ADDITIVE's Online Marketing System

Online-Marketing

Video

by Joachim Leiter

1 min read

1 min watch

November 2022

Hotel Marketing Automation: 5 Essentials to Get You Started

by Matthias Ebner

03 November 2022

Marketing Automatisierung für Hotels

Fachbeitrag

Hotel Marketing Automation: 5 Essentials to Get You Started

Marketing Automatisierung für Hotels

Fachbeitrag

by Matthias Ebner

2 min read

2 min watch

November 2022

How Hotel Marketing Automation Helps Re-engage Inactive Guests

by Joachim Leiter

02 November 2022

Marketing Automatisierung für Hotels

Fachbeitrag

How Hotel Marketing Automation Helps Re-engage Inactive Guests

Marketing Automatisierung für Hotels

Fachbeitrag

by Joachim Leiter

3 min read

3 min watch

November 2022

Dimitrios Panagiotopoulos from 4* S-Hotel Sonnen Resort, on ADDITIVE+ MARKETING AUTOMATION

by Joachim Leiter

27 October 2022

Marketing Automatisierung für Hotels

Video

Dimitrios Panagiotopoulos from 4* S-Hotel Sonnen Resort, on ADDITIVE+ MARKETING AUTOMATION

Marketing Automatisierung für Hotels

Video

by Joachim Leiter

1 min read

1 min watch

October 2022

Maximizing Bookings for Hotels through Performance Marketing

by Joachim Leiter

20 September 2022

Online-Marketing

Fachbeitrag

Maximizing Bookings for Hotels through Performance Marketing

Online-Marketing

Fachbeitrag

by Joachim Leiter

5 min read

5 min watch

September 2022

Marketing Automation Best Practices: 7 Practical Tips to Keep Guests Returning

by Joachim Leiter

08 September 2022

Marketing Automatisierung für Hotels

Fachbeitrag

Marketing Automation Best Practices: 7 Practical Tips to Keep Guests Returning

Marketing Automatisierung für Hotels

Fachbeitrag

by Joachim Leiter

5 min read

5 min watch

September 2022

Hotel Lead Generation: Meaning and Purpose

by Joachim Leiter

02 May 2022

Marketing Automatisierung für Hotels

Fachbeitrag

Hotel Lead Generation: Meaning and Purpose

Marketing Automatisierung für Hotels

Fachbeitrag

by Joachim Leiter

3 min read

3 min watch

May 2022

Stop wasting money. How much budget do hotels really need for online marketing?

by Armin Gögele

10 November 2021

Online-Marketing

Fachbeitrag

Stop wasting money. How much budget do hotels really need for online marketing?

Online-Marketing

Fachbeitrag

by Armin Gögele

1 min read

1 min watch

November 2021

Wanted - and Found:Four Steps to a Recruitment Campaign and Qualified Hotel Staff

by David Weitlaner

07 October 2021

Online-Marketing

Fachbeitrag

Wanted - and Found:Four Steps to a Recruitment Campaign and Qualified Hotel Staff

Online-Marketing

Fachbeitrag

by David Weitlaner

4 min read

4 min watch

October 2021

25 Creative Voucher Ideas for Increased Hotel Revenue

by Peter Putzer

01 June 2021

Online-Marketing

Fachbeitrag

25 Creative Voucher Ideas for Increased Hotel Revenue

Online-Marketing

Fachbeitrag

by Peter Putzer

1 min read

1 min watch

June 2021

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Trends, Best Practices

and Strategic Insights

for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

Simple, Intuitive, Successful: voucher Marketing For Hotels

Simple, Intuitive, Successful: voucher Marketing For Hotels

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

Low Hotel Occupancy: Causes and Innovative Solutions to Overcome the Occupancy Crisis

Low Hotel Occupancy: Causes and Innovative Solutions to Overcome the Occupancy Crisis

Create excitement and attract guests: The guide to marketing your hotel before, during and after a renovation

Create excitement and attract guests: The guide to marketing your hotel before, during and after a renovation

Why landing pages are crucial in online marketing for hotels

Why landing pages are crucial in online marketing for hotels

Using vouchers for success: The 8 most important points for hotels

Using vouchers for success: The 8 most important points for hotels

Why revenue trumps CPC in digital hotel marketing

Why revenue trumps CPC in digital hotel marketing

The success of newsletters: effective marketing for hotels to build long-term guest loyalty

The success of newsletters: effective marketing for hotels to build long-term guest loyalty

Digital Hotel Distribution is not an instinct – How Data-Driven Marketing Strategies increase Occupancy and Streamline Online Marketing

Digital Hotel Distribution is not an instinct – How Data-Driven Marketing Strategies increase Occupancy and Streamline Online Marketing

Gone Are The Occupancy Gaps: How Marketing Automation Improves Long-Term Occupancy

Gone Are The Occupancy Gaps: How Marketing Automation Improves Long-Term Occupancy

Marketing as Future Investment: Why Hotels Should Increase Their Budget

Marketing as Future Investment: Why Hotels Should Increase Their Budget

How Targeted Online Marketing Can Help Hotels Build Brand Awareness

How Targeted Online Marketing Can Help Hotels Build Brand Awareness

What Does Data-Driven Online Marketing Bring To The Hotel Industry?

What Does Data-Driven Online Marketing Bring To The Hotel Industry?

Simon Bruker, General Manager at SAXX Hotel Group, on ADDITIVE's Online Marketing System

Simon Bruker, General Manager at SAXX Hotel Group, on ADDITIVE's Online Marketing System

Hotel Marketing Automation: 5 Essentials to Get You Started

Hotel Marketing Automation: 5 Essentials to Get You Started

How Hotel Marketing Automation Helps Re-engage Inactive Guests

How Hotel Marketing Automation Helps Re-engage Inactive Guests

Dimitrios Panagiotopoulos from 4* S-Hotel Sonnen Resort, on ADDITIVE+ MARKETING AUTOMATION

Dimitrios Panagiotopoulos from 4* S-Hotel Sonnen Resort, on ADDITIVE+ MARKETING AUTOMATION

Maximizing Bookings for Hotels through Performance Marketing

Maximizing Bookings for Hotels through Performance Marketing

Marketing Automation Best Practices: 7 Practical Tips to Keep Guests Returning

Marketing Automation Best Practices: 7 Practical Tips to Keep Guests Returning

Hotel Lead Generation: Meaning and Purpose

Hotel Lead Generation: Meaning and Purpose

Stop wasting money. How much budget do hotels really need for online marketing?

Stop wasting money. How much budget do hotels really need for online marketing?

Wanted - and Found:Four Steps to a Recruitment Campaign and Qualified Hotel Staff

Wanted - and Found:Four Steps to a Recruitment Campaign and Qualified Hotel Staff

25 Creative Voucher Ideas for Increased Hotel Revenue

25 Creative Voucher Ideas for Increased Hotel Revenue