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Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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Cost or Investment? The Business Case for Hotel Marketing

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by David Weitlaner
28 August 2026
Online-Marketing
Fachbeitrag

Cost or Investment? The Business Case for Hotel Marketing

Online-Marketing
Fachbeitrag
by David Weitlaner
7 min read
7 min watch
August 2026

Landing Page or Hotel Website? How to Turn Hotel Marketing Clicks Into Direct Bookings

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by David Weitlaner
17 August 2026
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Landing Page or Hotel Website? How to Turn Hotel Marketing Clicks Into Direct Bookings

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by David Weitlaner
9 min read
9 min watch
August 2026

Designing Smarter Forms: How Hotels Can Generate More Guest Leads

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by Julia Hartig
14 August 2026
Online-Marketing
Branchen Trends & News
Fachbeitrag

Designing Smarter Forms: How Hotels Can Generate More Guest Leads

Online-Marketing
Branchen Trends & News
Fachbeitrag
by Julia Hartig
4 min read
4 min watch
August 2026

Manage Hotel Content Centrally: More Than 50 New Improvements to ADDITIVE+ CONTENTS

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by Peter Putzer
03 August 2026
Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag

Manage Hotel Content Centrally: More Than 50 New Improvements to ADDITIVE+ CONTENTS

Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
August 2026

Major Events in Hotel Marketing: How Hotels Can Spot Demand Shifts Early

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by David Weitlaner
09 July 2026
Online-Marketing
Branchen Trends & News
Fachbeitrag

Major Events in Hotel Marketing: How Hotels Can Spot Demand Shifts Early

Online-Marketing
Branchen Trends & News
Fachbeitrag
by David Weitlaner
4 min read
4 min watch
July 2026

Google AI Max: More Revenue Through More Efficient Budget Use

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by Julia Hartig
03 July 2026
Online-Marketing
Branchen Trends & News
Fachbeitrag

Google AI Max: More Revenue Through More Efficient Budget Use

Online-Marketing
Branchen Trends & News
Fachbeitrag
by Julia Hartig
7 min read
7 min watch
July 2026

New Withdrawal Requirement for Voucher Sales: What Hotels Need to Know

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by Peter Putzer
03 July 2026
Produkt Updates
Branchen Trends & News
Fachbeitrag

New Withdrawal Requirement for Voucher Sales: What Hotels Need to Know

Produkt Updates
Branchen Trends & News
Fachbeitrag
by Peter Putzer
3 min read
3 min watch
July 2026

Hotel Marketing Agency Comparison: Why Campaign Strategy Determines Success in Hotel Marketing

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by Joachim Leiter
01 July 2026
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Hotel Marketing Agency Comparison: Why Campaign Strategy Determines Success in Hotel Marketing

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
7 min read
7 min watch
July 2026

xenus x ADDITIVE: The New PMS Integration for Data-Driven Hotel Marketing

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by Peter Putzer
09 June 2026
Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag

xenus x ADDITIVE: The New PMS Integration for Data-Driven Hotel Marketing

Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
June 2026

AI-Powered Lead Generation Put to the Test: How Meta Advantage+ Lead Campaigns Perform

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by Julia Hartig
04 June 2026
Branchen Trends & News
Online-Marketing
Fachbeitrag

AI-Powered Lead Generation Put to the Test: How Meta Advantage+ Lead Campaigns Perform

Branchen Trends & News
Online-Marketing
Fachbeitrag
by Julia Hartig
5 min read
5 min watch
June 2026

Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing

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by David Weitlaner
08 May 2026
Online-Marketing
Branchen Trends & News
Fachbeitrag

Results of the ADDITIVE Search Lift Study: How Social Media Ads Boost Google Search Performance in Hotel Marketing

Online-Marketing
Branchen Trends & News
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
May 2026

Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise

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by Julia Hartig
29 April 2026
Branchen Trends & News
Online-Marketing
Fachbeitrag

Marketing Real Talk #2: AI in Hotel Marketing – Why Software Tools Alone Can't Replace Strategic Expertise

Branchen Trends & News
Online-Marketing
Fachbeitrag
by Julia Hartig
4 min read
4 min watch
April 2026

Exclusive Travel Data as a Competitive Advantage in Hotel Marketing

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by Alexander Mayr
20 April 2026
Online-Marketing
Branchen Trends & News
Fachbeitrag

Exclusive Travel Data as a Competitive Advantage in Hotel Marketing

Online-Marketing
Branchen Trends & News
Fachbeitrag
by Alexander Mayr
8 min read
8 min watch
April 2026

ADDITIVE+ NEWSLETTER: How Hotels Can Streamline Guest Communication

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by Peter Putzer
09 April 2026
ADDITIVE+ NEWS
Fachbeitrag

ADDITIVE+ NEWSLETTER: How Hotels Can Streamline Guest Communication

ADDITIVE+ NEWS
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
April 2026

Tourism Metropolis Rome: ADDITIVE Expands Its International Location Network

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by Stefan Hellweger
22 March 2026
ADDITIVE+ NEWS
Fachbeitrag

Tourism Metropolis Rome: ADDITIVE Expands Its International Location Network

ADDITIVE+ NEWS
Fachbeitrag
by Stefan Hellweger
2 min read
2 min watch
March 2026

How Social Media Influences Google Search: The "Search Lift Study" for Leisure Hotels

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by David Weitlaner
10 March 2026
Online-Marketing
Branchen Trends & News
Fachbeitrag

How Social Media Influences Google Search: The "Search Lift Study" for Leisure Hotels

Online-Marketing
Branchen Trends & News
Fachbeitrag
by David Weitlaner
7 min read
7 min watch
March 2026

ADDITIVE Cares: A Shared Breakfast on Equal Footing at dormizil

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by Armin Gögele
01 March 2026
ADDITIVE+ NEWS
Online-Marketing
Fachbeitrag

ADDITIVE Cares: A Shared Breakfast on Equal Footing at dormizil

ADDITIVE+ NEWS
Online-Marketing
Fachbeitrag
by Armin Gögele
2 min read
2 min watch
March 2026

World's First Agency Partner in the Google Travel Analytics Center

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by David Weitlaner
26 February 2026
ADDITIVE+ NEWS
Fachbeitrag

World's First Agency Partner in the Google Travel Analytics Center

ADDITIVE+ NEWS
Fachbeitrag
by David Weitlaner
4 min read
4 min watch
February 2026

Perceived Control vs. Real Performance: How Your Advertising Account at ADDITIVE Delivers Maximum Clarity

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by Joachim Leiter
26 February 2026
Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag

Perceived Control vs. Real Performance: How Your Advertising Account at ADDITIVE Delivers Maximum Clarity

Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
February 2026

Save Clicks and Increase Revenue with ADDITIVE+ VOUCHERS: The New Benchmark for Hotel Vouchers at the Front Desk and Online

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by Peter Putzer
16 February 2026
Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag

Save Clicks and Increase Revenue with ADDITIVE+ VOUCHERS: The New Benchmark for Hotel Vouchers at the Front Desk and Online

Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag
by Peter Putzer
4 min read
4 min watch
February 2026

Identifying Market Opportunities Before They Become Visible - How ADDITIVE Clients Benefit From Exclusive Google Travel Data

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by David Weitlaner
26 January 2026
Branchen Trends & News
ADDITIVE+ NEWS
Fachbeitrag

Identifying Market Opportunities Before They Become Visible - How ADDITIVE Clients Benefit From Exclusive Google Travel Data

Branchen Trends & News
ADDITIVE+ NEWS
Fachbeitrag
by David Weitlaner
5 min read
5 min watch
January 2026

In Conversation with Naturhotel Rainer: How an AI Project with TikTok is Winning New Guests

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by Joachim Leiter
23 January 2026
Online-Marketing
ADDITIVE+ NEWS
Video

In Conversation with Naturhotel Rainer: How an AI Project with TikTok is Winning New Guests

Online-Marketing
ADDITIVE+ NEWS
Video
by Joachim Leiter
4 min read
4 min watch
January 2026

ADDITIVE Cares 2025: €8,350 for the "Kinderherz" Association

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by Tobias Stecher
30 December 2025
ADDITIVE+ NEWS
Fachbeitrag

ADDITIVE Cares 2025: €8,350 for the "Kinderherz" Association

ADDITIVE+ NEWS
Fachbeitrag
by Tobias Stecher
2 min read
2 min watch
December 2025

Reaching the Right Guests With the Right Digital Strategy: Naturhotel Rainer in Focus

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by Joachim Leiter
11 December 2025
Customer Success Story
Online-Marketing
Video

Reaching the Right Guests With the Right Digital Strategy: Naturhotel Rainer in Focus

Customer Success Story
Online-Marketing
Video
by Joachim Leiter
5 min read
5 min watch
December 2025

Global Player Meets Hotel Expertise: TikTok Publishes Success Story on ADDITIVE & Naturhotel Rainer

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by Matthias Ebner
11 December 2025
ADDITIVE+ NEWS
Branchen Trends & News
Fachbeitrag

Global Player Meets Hotel Expertise: TikTok Publishes Success Story on ADDITIVE & Naturhotel Rainer

ADDITIVE+ NEWS
Branchen Trends & News
Fachbeitrag
by Matthias Ebner
5 min read
5 min watch
December 2025