The ADDITIVE+ CRM consolidates all relevant guest data to enable personalized marketing, intelligent segmentation, and valuable insights into occupancy and booking behavior.

CRM Reimagined: More Control in Hotel Marketing

More features, deeper insights, greater impact: The new ADDITIVE+ CRM has been purposefully enhanced to meet the rising demands of modern hospitality. With over 30 new features, it brings greater precision to data analysis, campaign management, and guest insights – aiming to simplify marketing processes, optimize budget use, and systematically increase direct bookings.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"With the new CRM, we provide hotels with a central foundation to make data-driven decisions where they truly impact revenue."</div><div class="article_quote_name u-text-style-main">Peter Putzer, Head of Software</div></div></div>

Identify Invalid Contacts – Avoid Wasted Reach

Whether invalid email addresses, irrelevant contacts, or third-party data: the new dashboard instantly reveals which guest data is actually usable for your marketing. Alongside email quality and the share of reachable contacts, you can view the latest PMS import and guest interactions such as inquiries or triggered campaigns. This gives you a clear overview and helps identify optimization potential before it becomes a bottleneck.

Every Contact Counts –  Now Visible in Detail

Wasted reach often begins with unclear data – and that’s exactly where the new person view comes in: it displays all relevant contact information at a glance and allows you to filter by specific criteria. For maximum precision, you can analyze each guest in detail – from the first PMS import to communication behavior and campaign interactions.

Segment Guests More Effectively: Who Books When – and Why?

Which target groups are most likely to book? How has your guest profile evolved over the years? The new guest distribution chart delivers answers—segmented by age, origin, travel group, and loyalty. With just a few clicks, hotels can analyze which guest segments are most likely to book and how their composition changes year by year. The ideal foundation for targeted, data-driven campaigns with minimal waste.

With just a few clicks, you can analyze which source markets generate the most revenue – by directly comparing reservation share, length of stay, and average revenue per guest. This allows hotels to instantly identify their most profitable target groups – and tailor their campaigns accordingly to reach the most valuable guest segments.

Understand Booking Patterns – Identify Trends Early

How well is the hotel booked for the coming months? Where are potential booking gaps emerging? The new analytics module shows confirmed reservations, compared to previous years. The visual timeline over months reveals trends and helps you strategically time offers – for better planning and targeted demand management.

Compare Occupancy – Easier Than Ever

With the new occupancy chart, you can analyze booked rooms per month, week, or even per day – including all relevant factors such as cut-off dates, cancellations, or closure periods. Comparing multiple years directly reveals strengths and weaknesses in your occupancy. This supports data-based decisions, such as when to launch campaigns, adjust pricing, or promote remaining inventory.

Conclusion: More Clarity, More Impact, More Direct Bookings

With the latest CRM update from ADDITIVE, hotels take their marketing strategy to the next level—moving from gut feeling to data-driven decision-making. The new features combine ease of use with in-depth analysis, ensuring every click in guest communication makes an impact. Whether segmentation, occupancy, or performance – this CRM isn’t just a data system, but an active control tool for more bookings, better occupancy, and long-term guest loyalty.

This update is just the beginning – further enhancements are already underway. The goal is to evolve the CRM into an even more powerful tool for Hotel Marketing Intelligence – with stronger support for campaign strategies, smart automations, and even more precise guest segmentation.