Opera Oracle Cloud now connected directly to ADDITIVE+ APPS

The ADDITIVE+ APPS now feature a native interface to one of the world's leading property management systems: Opera Oracle Cloud from Oracle Hospitality. This allows hotels to seamlessly integrate guest data into their marketing and sales workflows – in real-time, GDPR-compliant, and fully automated.

More precise, automated and measurable: This is how PMS-supported marketing works
The direct connection to the hotel software ensures that all relevant guest information — from stay history to preferences and booking behavior — flows into ADDITIVE's data-based marketing system without manual intermediate steps. This results in significant advantages:

• Segmented newsletters and email automation tailored to different target groups
• Trigger-based campaigns, e.g. on birthdays, reactivations, post-stay messages
• Campaign management based on occupancy data - not guesswork
• Performance tracking linked to actual bookings, including revenue allocation
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Unlock new potential for direct bookings and guest retention‍

Hotels using Opera Oracle Cloud can now boost their direct marketing to a new level. With structured data and AI-supported marketing automation, they can address potential guests precisely, close booking gaps, and increase guest loyalty – especially in low-demand periods.

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Why PMS integration truly pays off for hotels

• 100% measurability: Each campaign provides clear figures on ROI, bookings and revenue.
• Higher efficiency: Marketing budgets are used where they really generate revenue.
• Less effort: Automated processes relieve the team while increasing precision.
• Full control: The combination of PMS and marketing system allows data-based decisions instead of intuition.

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At ADDITIVE, our mission is to maximize value for hotels through intelligent system integration. We continuously enhance existing PMS interfaces and expand compatibility with additional systems. The result: a future-ready, data-driven marketing solution tailored to the needs of the hospitality industry. If you’re interested or have any questions, we’re here to support you.