Successful Pilot Project: TikTok's AI Meets ADDITIVE's Data Power

The first AI-based campaign test in the Italian vacation hotel market has been completed - and the results speak for themselves: Together with TikTok and Naturhotel Rainer, ADDITIVE tested a new campaign format based on artificial intelligence, real-time optimization, and data-driven audience targeting.

‍

The goal was to generate high-quality inquiries within the Italian market - and the campaign delivered.

As a result, not only were performance targets met, but in some areas even exceeded:

• 149 qualified booking inquiries:
  with high conversion probability and strong booking potential
• 40 % of those who inquired subscribed to the newsletter:
  providing a solid foundation for long-term guest loyalty through follow-up communication
• 12,5 % lower cost per inquiry:
  significantly more efficient than the originally defined benchmark

These results clearly show that data-based performance marketing on TikTok - when implemented correctly - is not an experiment, but a measurable driver of success.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"Naturhotel Rainer is the first hotel in Italy to participate in such a pilot project with TikTok and to test this new AI campaign format together with ADDITIVE. We're very proud to be part of this initiative!"</div><div class="article_quote_name u-text-style-main">- Hannes Rainer, host at Naturhotel Rainer</div></div></div>

Why TikTok Relies on ADDITIVE - and What Hotels Gain From It

There's a reason why TikTok chose ADDITIVE as its exclusive partner for this campaign. As the leading performance agency for vacation hotels, ADDITIVE not only offers cross-channel expertise but also a decisive technical edge:

• Fully integrated tracking with precise "cookieless" conversion attribution via the tracking and analytics software "ADDITIVE+ INSIGHTS"
• Strategic campaign setup based on years of hotel marketing experience
• Automated feedback of conversion data into TikTok's algorithms for real-time optimization
  

Hotels benefit on multiple levels: The combination of technological competence and in-depth tourism market knowledge enables targeted addressing to the right guests - resulting in lower costs, more qualified inquiries with higher booking potential, and transparent, measurable outcomes.

‍

Conclusion: With the Right Strategy, TikTok Becomes a Performance Channel in Hotel Marketing

Through their innovative collaboration, Naturhotel Rainer and ADDITIVE have proven that even vacation hotels can leverage TikTok as a powerful performance channel - when system, technology, and creative execution align.

The findings from this pilot project clearly show how modern technology makes the difference. Rather than relying on intuition or gut feeling, data-driven campaign management opens up new opportunities - from cost control to occupancy optimization.

Today, successful social media marketing for hotels requires more than just reach. It requires technology, strategy and deep data integration:

• Without precise tracking, even the most creative video will be ineffective.
• Without data-driven campaign alignment, hotels won't reach the right guests.
• Without a performance system, the advertising budget vanishes without sustainable results.
  

This project is more than a milestone in performance marketing on social media. It sends a strong signal to the market: sustainable hotel marketing for the future happens where platform, technology, and strategy converge.

With its progressive approach, ADDITIVE continues to lead the way - with exclusive partnerships, precise data expertise, and a clear mission: to make hotel marketing measurably more successful.

We would like to express our special thanks to TikTok and Naturhotel Rainer - for their trust, professional partnership, and shared commitment to explore innovative paths in hotel marketing.