Voucher marketing has established itself as a significant driver of success for the hospitality industry - especially at high-revenue times such as Christmas. Here, they offer hotels an excellent opportunity to generate significantly higher revenue for their own business.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"Revenue from voucher marketing increased by more than 310%: While this was still just over 20,000 euros in October, it rose to over 88,000 euros in December"</div><div class="article_quote_name u-text-style-main">- Success figures from 2023, 4* hotel, 28 rooms</div></div></div>

But How Does this Increase in Revenue Work in Practice?

• Almost one in three vouchers sold is never redeemed.
  If it is redeemed anyway, the voucher is often tied to an overnight stay in the hotel, which significantly increases the likelihood that the respective guests will make use of further services. In this way, vouchers provide hotels with more liquidity and enormous revenue potential
• Voucher marketing offers an excellent opportunity for hotels to increase their reach in a targeted manner:
  Vouchers are often given as gifts to friends and family, bringing new guests into the hotel. In addition, vouchers can also be specifically advertised as part of or outside of lead generation in order to attract new guests to the hotel. In the case of lead generation, vouchers are provided as a targeted incentive to obtain the contact details of potential guests.
• Christmas is a real peak season for the sale of vouchers - and the hospitality industry is no exception:
  The success figures of a 4-star hotel in South Tyrol with 28 rooms from the year 2023 speak for themselves: the revenue from voucher marketing in December increased by more than 310% compared to October: Whereas in October it was still just over 20,000, it rose to over 88,000 euros in December. Therefore, in this month, over four times as much revenue was generated from vouchers than 2 months previously.

What Does this Mean in Concrete Terms for Hotels and How Can They Optimize their Own Voucher Marketing?

Vouchers therefore always result in an increase in revenue. Targeted voucher marketing, especially at Christmas time, offers hotels an efficient way to significantly increase the success of their own business. In addition, guest loyalty and awareness of the establishment are increased, which secures future bookings and attract new guests.

Without structured voucher marketing, hotels are not only giving away reach, but also a large amount of additional revenue. Hotels that are already implementing a structured and efficient strategy now, will secure a significant increase in revenue beyond the Christmas period.

Below, you will find a list of the most important measures for optimizing your voucher marketing in order to fully exploit the additional revenue potential of the Christmas season.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"In December, over 4 times more revenue was generated from vouchers than 2 months previously."</div><div class="article_quote_name u-text-style-main">- Success figures from 2023, 4* hotel, 28 rooms</div></div></div>

Successful Voucher Marketing During the Christmas Season: the Most Important Practical Tips for Hotels

User-friendly voucher shop on the hotel website:

• A user-friendly and intuitive shop for your vouchers is crucial for sales success. This includes being able to find the voucher shop quickly on the website, ease of use, detailed descriptions of the services included, flexible payment options, a voucher preview option and personalization options for the buyers.
  Attention should also be paid to the use of different types of vouchers: While value vouchers offer the recipient maximum flexibility in the choice of services, the amount of the vouchers is always visible. Hotels should therefore offer other different types of vouchers such as service, treatment or product vouchers. These include, for example, spa treatments or culinary experiences. This gives the gift vouchers more value and the respective buyers receive a concrete selection of all available services.

Orientation towards your own target group in voucher marketing:

• Hotels should always tailor the promotion of vouchers to their own target group. For example, during the Christmas period, the vouchers can also be advertised regionally or locally, for example as part of targeted advertisements on social media. The measures thus address a specific target group and create awareness for the hotel and its offers.

Combination of different marketing channels for the voucher application:

• Use measures such as social media ads or display ads in search engines to efficiently increase the reach of your business and thus draw the attention of as many (potential) customers as possible to your hotel. Furthermore, vouchers can be integrated into email campaigns using modern software solutions and thus advertised efficiently. This approach not only saves hoteliers time, but also costs - all while increasing guest loyalty and thus also sales figures.

Use a professional voucher software:

• The choice of a suitable voucher software for hotels is crucial for the smooth creation, sale and management of vouchers.
  The software should be user-friendly and easy to use. Furthermore, hotels should look for a solution that is specifically tailored to the needs of the hospitality industry and can be efficiently integrated into other online marketing measures, such as email marketing. A connection between the voucher software and the hotel's own software is also an advantage in order to ensure a constant exchange of data regarding the status of the individual vouchers. The choice of several voucher types in the software is another factor that is particularly important in the hospitality industry.