TikTok in Hotel Marketing: Potential Beyond Trends

Today, TikTok is one of the largest platforms worldwide, with over 1.6 billion users. This presents a huge opportunity for hotel marketing. Many people find inspiration while scrolling through short videos. At that moment, they often do not yet know where they want to spend their next vacation. This is where TikTok offers the opportunity to present a hotel authentically and gain visibility at an early stage.

Hannes Rainer runs the Naturhotel Rainer in Racines. His hotel stands for tranquility and a deep connection to nature. In the interview, he explains why he uses TikTok specifically. The objective was clearly defined: he wanted to attract new guests. The Italian market was a particular focus, with the aim of building a stable customer base there.

From Social Media to Measurable Bookings

In the pilot project, ADDITIVE and TikTok tested a new type of advertising. These ads are managed through artificial intelligence. It was the first time TikTok deployed this technology in the Italian leisure hotel sector. The video clearly shows how this technical approach helps identify the right guests. TikTok serves as the first point of contact, where potential guests discover the hotel for the first time and find inspiration. In the background, ADDITIVE’s software ensures that interested users are directed to the hotel’s website.

A key topic in this expert discussion was measurability. Naturhotel Rainer does not rely on isolated ads. Since 2019, the hotel has been working with ADDITIVE in digital marketing, following a data-based approach to target guests who align with the hotel’s philosophy, with the clear goal of achieving sustainable occupancy and real bookings.

The practical results confirm the success. With ADDITIVE, Hannes Rainer achieves an impressive ROI of 1,200% - that is 12 euros in revenue for every euro invested in marketing. The expert discussion demonstrates that social networks, when combined with the right system, can deliver far more than reach alone.

A Pilot Project with Strong Impact

The fact that TikTok implemented this project together with ADDITIVE once again underscores ADDITIVE’s role as a leading partner for the leisure hotel industry. The decisive factors were not only cross-channel marketing expertise, but also technological leadership and the ability to connect platform AI with high-quality hotel and booking data.

<div class="article_quote is-img">
<img
src="https://cdn.prod.website-files.com/673f1b4d7fc04861927e7983/693fd18abd13c716a44994b2_Hannes%20Rainer.webp" loading="lazy" alt=""
class="article_quote_img">
<div class="article_quote_contain is-img">
<div class="article_quote_quote">
"The Naturhotel Rainer is the first hotel in Italy to implement such a pilot project with TikTok and to test the new AI campaign format together with ADDITIVE. We are very proud to be part of this project." </div>
<div class="article_quote_name u-text-style-main">
- Hannes Rainer, Host at Naturhotel Rainer
</div>
</div>
</div>

Naturhotel Rainer is the first business in Italy to test this new TikTok format. For the hospitality industry, the pilot project demonstrates that AI-based campaigns are not just reserved for international corporations, but can also be successfully implemented by independently managed leisure hotels - provided that strategy, technology, and data are seamlessly aligned.

The video makes one thing clear: success does not depend on individual channels or short-lived trends, but on the interplay of authentic content, data-driven campaign management, and clearly defined goals throughout the entire booking journey.