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Glossary overview

Online marketing hotel / Online hotel marketing

also Hotel Web Marketing, Hotel Internet Marketing or Online Marketing for Hotels

Armin Gögele, last updated on August 18, 2023 

What is online marketing hotel?

Online hotel marketing is composed of the terms "online" and "marketing" and includes all those marketing measures for hotels that are carried out online or with the help of the Internet.


Online hotel marketing, just like offline marketing in the hotel industry, is now one of the conventional marketing strategies and has established itself as an obligatory part of a marketing concept for companies such as hotels.

What are the main objectives of online marketing for hotels?

Various online hotel marketing measures are used to pursue defined goals. Such goals can be

  • Increase of brand awareness
  • concrete inquiries and bookings
  • guest loyalty
  • Increase in occupancy
  • Increase in turnover
  • Attraction of new guests

What are measures for online hotel marketing?

One of the main disciplines in online hotel marketing is the placement of classic online advertising in the form of banners, pop-ups or layer ads (layer ads that hide the underlying part). Other important sub-areas of online hotel marketing are search engine marketing, which is divided into search engine optimization (SEO) and search engine advertising (SEA), e-mail marketing, which includes sending hotel newsletters, for example, and social media marketing. Due to the rapidly increasing number of smartphones and the continuous rise in mobile Internet access, mobile marketing is also becoming increasingly important as a discipline of hotel online marketing.


The most important questions about online marketing hotel:

What does online hotel marketing consist of?

Online hotel marketing includes all online marketing activities for hotels on the Internet. For the hotel industry, this includes search engine marketing, email marketing, social media marketing, brand and image marketing, lead marketing, and hotel marketing automation.

What is Online Marketing for Hotels?

Online marketing for hotels is limited to the marketing and promotion of hotels on the Internet. Social media and search engines are used for this purpose. Basically, there is a difference between organic marketing such as search engine optimization and paid advertising via social media or even search engine advertising such as Google.

What online marketing tools can a business or hotel use?

Basically, hotels can use all online marketing tools. Marketing methods such as SEO or even social media marketing are recommended to increase awareness. This can be combined with paid advertising through search engines and social media. As the community grows, tools such as email marketing are very effective in attracting and retaining guests.

How does online marketing work for hotels?

Online marketing tends to build on each other. Organic marketing tools are used in combination with paid advertising opportunities. Organic marketing can be SEO, social media marketing or email marketing. The latter requires a certain amount of guest data, which hotels can easily build and use. Inorganic marketing is mainly limited to paid advertising. This can be done on search engines such as Google, as well as on desired social media channels.