Armin Gögele, last update 27.10.2023
What is marketing in a hotel?
Marketing in a hotel refers to the various strategies and tactics used to attract potential guests to the hotel and motivate them to make a booking. This can include building the hotel's image, promoting its services and facilities, increasing brand awareness and enhancing the guest experience.
Types of hotel marketing
There are different types of hotel marketing that can be used depending on the target audience and marketing objectives. These include offline marketing such as flyers, posters and newspaper advertisements, and online marketing such as search engine optimisation (SEO), search engine advertising (SEA), social media marketing and email marketing.
Effective guest retention in hotel marketing
Effective guest retention in hotel marketing refers to the measures taken to retain guests and motivate them to book again or recommend the hotel to others. This can include personalised emails, guest review platforms, special offers and rewards, loyalty programmes and improved guest communication. Successful guest retention can increase guest satisfaction, increase repeat bookings, create more repeat guests and improve the hotel's image.
The most important questions about hotel marketing
What developments in hotel marketing are most relevant to hotels?There are many developments in hotel marketing that are relevant to hotels. One of them is the growing importance of online marketing and social media. More and more guests are researching and booking hotels online, so hotels should pay attention to a good online presence and use targeted online marketing strategies.
What are the best marketing strategies for small and medium-sized hotels?Small and medium-sized hotels can use various marketing strategies to increase their visibility and attract more guests. These include targeted online marketing activities such as search engine optimisation, social media marketing and online sales channels. It is also important to understand your target audience and tailor your marketing efforts accordingly. A clear brand positioning and a positive guest experience can help attract repeat guests and generate positive reviews, which in turn can attract new guests.