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Glossary overview


Short for search engine optimization

Armin Gögele, last updated on September 11, 2023


Search engine optimization or SEO describes the process of increasing the visibility of a website on search engines such as Google, Bing or Yahoo in order to increase website traffic.


Its goal is to improve a web page so that the search engine can read and analyze it. At best, this results in the website ranking in the top ten search results.


The most important tasks include creating and optimizing relevant content, using specific keywords, title tags, or meta descriptions, and building backlinks to the website.


Search engine optimization can be divided into two categories: on-page and off-page SEO. On-page SEO focuses on the website itself, while off-page SEO refers to page ranking factors that occur outside a website, like backlinks from another site.

Advantages of SEO in hotel marketing

Frequently Asked Questions about Search Engine Optimization for Hotel Marketing.

How can I effectively optimize my hotel website for SEO?

In order to optimize the hotel website for SEO, thorough keyword research should first be conducted to identify relevant keywords for the industry and hotel. These keywords should then be used organically in the website content, meta tags and image descriptions. At the same time, it is important to optimize the website for mobile devices and offer fast loading times. Backlinks from trusted sources can further increase visibility.

What is the role of online reviews and reputation in hotel SEO?

Positive reviews can increase local search visibility. Therefore, it is recommended to actively collect and respond to customer reviews to improve online reputation.

What are local SEO strategies, and how can hotels benefit from them?

Local SEO strategies focus on improving a hotel's visibility in local search results. This is achieved by optimizing the Google My Business listing, using relevant local keywords in content and metadata, and encouraging guests to leave reviews. Hotels benefit by attracting more local guests who are specifically looking for accommodations in the area and by improving their ranking in search engine results, which leads to a greater online presence. This can ultimately lead to more bookings and increased revenue for the hotel.

What are backlinks and how important are they for SEO?

Backlinks are references from other websites to your own website and are considered to be indicators of a website's quality and authority. Backlinks signal trust and credibility and increase the likelihood that the website will rank higher in search results. For hotels, this means that they can improve their visibility in search engines by building high-quality backlinks from relevant and trusted sources.