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Glossary overview

Hotel Internet Marketing

Armin Gögele, last updated on August 30, 2023


Hotel Internet marketing includes all marketing measures for hotels that are carried out online in order to achieve defined marketing goals. This includes a wide range of strategies and tactics aimed at increasing the hotel's visibility in the digital space and driving guest acquisition.


Hotel internet marketing is in most cases another name for the more common terms hotel online marketing and digital marketing for hotels and tourism (see also digital marketing hotel).

Advantages of Hotel Internet Marketing

Frequently asked questions about hotel internet marketing 

What is hotel internet marketing?

Hotel internet marketing refers to all digital marketing measures of hotels that are used in the online sector to market hotels on the internet. This is also called web marketing for hotels, online hotel marketing or digital hotel marketing. 

What all belongs to hotel internet marketing?

Measures for digital hotel marketing include the areas of search engine optimization hotel, search engine advertising with Bing or Google Ads, social media marketing for hotels, newsletter and email marketing for hotels or also influencer marketing especially for tourism businesses.

Who supports hotels in the area of internet marketing?

Hotels can get support in the area of online and web marketing, e.g. from a hotel marketing agency or advertising agency for the hotel industry. An online marketing agency develops an individual marketing concept for the hotel taking into account the hotel's brand essence and implements it by means of strategically planned measures.