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Trends, Best Practices and Strategic Insights for the Hotel Industry.

Explore in-depth perspectives, proven frameworks, and real-world expertise from data-driven hospitality marketing.

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AI Panic in Tourism? How Hotels Can Navigate the AI Jungle

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by Nora Ausserhofer
01 October 2025
Branchen Trends & News
Fachbeitrag

AI Panic in Tourism? How Hotels Can Navigate the AI Jungle

Branchen Trends & News
Fachbeitrag
by Nora Ausserhofer
4 min read
4 min watch
October 2025

Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing

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by Armin Gögele
17 September 2025
Customer Success Story
Online-Marketing
Fachbeitrag

Family Hotel Laurentius: Achieving Over 90% Occupancy Through Innovative Marketing

Customer Success Story
Online-Marketing
Fachbeitrag
by Armin Gögele
3 min read
3 min watch
September 2025

Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?

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by David Weitlaner
14 August 2025
Online-Marketing
Branchen Trends & News
Leitfaden

Marketing Real Talk #1: ROI or ROAS in Online Marketing – What's the Real Difference?

Online-Marketing
Branchen Trends & News
Leitfaden
by David Weitlaner
6 min read
6 min watch
August 2025

Marketing Real Talk: The new series for more clarity in Hotel Marketing

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by Joachim Leiter
06 August 2025
Online-Marketing
Branchen Trends & News
Leitfaden

Marketing Real Talk: The new series for more clarity in Hotel Marketing

Online-Marketing
Branchen Trends & News
Leitfaden
by Joachim Leiter
4 min read
4 min watch
August 2025

Seamless Connection to Oracle Opera Cloud: New PMS Interface Available

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by Peter Putzer
11 July 2025
Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag

Seamless Connection to Oracle Opera Cloud: New PMS Interface Available

Produkt Updates
ADDITIVE+ NEWS
Fachbeitrag
by Peter Putzer
3 min read
3 min watch
July 2025

Simple, Intuitive, Successful: voucher Marketing For Hotels

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by Matthias Ebner
03 May 2025
Online-Marketing
Fachbeitrag

Simple, Intuitive, Successful: voucher Marketing For Hotels

Online-Marketing
Fachbeitrag
by Matthias Ebner
2 min read
2 min watch
May 2025

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

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by Joachim Leiter
14 January 2025
Online-Marketing
Fachbeitrag

Avoid These Mistakes in Hotel Marketing to Save Costs and Maximize Success

Online-Marketing
Fachbeitrag
by Joachim Leiter
2 min read
2 min watch
January 2025

Attracting New Guests and Building Long-Term Loyalty: Why Lead Generation Is a Must Right Now

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by David Weitlaner
07 January 2025
Online-Marketing
Fachbeitrag

Attracting New Guests and Building Long-Term Loyalty: Why Lead Generation Is a Must Right Now

Online-Marketing
Fachbeitrag
by David Weitlaner
3 min read
3 min watch
January 2025

ADDITIVE Heartfelt Projects: Donation to the Association for Children with Cancer "Peter Pan"

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by Armin Gögele
16 December 2024
ADDITIVE+ NEWS
Fachbeitrag

ADDITIVE Heartfelt Projects: Donation to the Association for Children with Cancer "Peter Pan"

ADDITIVE+ NEWS
Fachbeitrag
by Armin Gögele
1 min read
1 min watch
December 2024

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

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by Joachim Leiter
10 December 2024
Online-Marketing
Fachbeitrag

Hotel Marketing Trends 2025: What Really Matters in the Coming Year

Online-Marketing
Fachbeitrag
by Joachim Leiter
5 min read
5 min watch
December 2024

Accessible Website 2025: Which Directives Apply to Hotels and How Your Business Can Benefit

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by Armin Gögele
26 November 2024
Online-Marketing
Fachbeitrag

Accessible Website 2025: Which Directives Apply to Hotels and How Your Business Can Benefit

Online-Marketing
Fachbeitrag
by Armin Gögele
4 min read
4 min watch
November 2024

Increasing Revenue During Christmas Season: The Most Important Steps for Successful Voucher Marketing in Hotels

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by Matthias Ebner
12 November 2024
Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag

Increasing Revenue During Christmas Season: The Most Important Steps for Successful Voucher Marketing in Hotels

Marketing Automatisierung für Hotels
Online-Marketing
Fachbeitrag
by Matthias Ebner
5 min read
5 min watch
November 2024

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

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by Joachim Leiter
06 November 2024
Online-Marketing
Customer Success Story
Video

Over 90% New Guests in Just One Year: The Success Story of SomVita Suites

Online-Marketing
Customer Success Story
Video
by Joachim Leiter
1 min read
1 min watch
November 2024

Hotel PMS as the Basis for Successful Digital Marketing: New Interface to Hotel Software from GMS and AIDA

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by Matthias Ebner
13 September 2024
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Hotel PMS as the Basis for Successful Digital Marketing: New Interface to Hotel Software from GMS and AIDA

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Matthias Ebner
3 min read
3 min watch
September 2024

SEA vs. SEO: How Hotels Can Profit from Both Approaches

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by David Weitlaner
08 September 2024
Online-Marketing
Fachbeitrag

SEA vs. SEO: How Hotels Can Profit from Both Approaches

Online-Marketing
Fachbeitrag
by David Weitlaner
8 min read
8 min watch
September 2024

Juffing Hotel & Spa, Thiersee | Austria

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by Stefan Hellweger
30 August 2024
Branchen Trends & News
Fachbeitrag

Juffing Hotel & Spa, Thiersee | Austria

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
2 min read
2 min watch
August 2024

The Future is Now: Is AI Revolutionizing Hotel Marketing?

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by David Weitlaner
21 August 2024
Online-Marketing
Branchen Trends & News
Fachbeitrag

The Future is Now: Is AI Revolutionizing Hotel Marketing?

Online-Marketing
Branchen Trends & News
Fachbeitrag
by David Weitlaner
7 min read
7 min watch
August 2024

Sextantio Le Grotte della Civita, Matera

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by Stefan Hellweger
20 August 2024
Branchen Trends & News
Fachbeitrag

Sextantio Le Grotte della Civita, Matera

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
2 min read
2 min watch
August 2024

How Your Hotel Software Is at the Heart of Successful Marketing

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by Matthias Ebner
14 August 2024
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

How Your Hotel Software Is at the Heart of Successful Marketing

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Matthias Ebner
6 min read
6 min watch
August 2024

Digital Markets Act Regulates Google: Why the New Rules Alone Will Not Help Hoteliers

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by Joachim Leiter
31 July 2024
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Digital Markets Act Regulates Google: Why the New Rules Alone Will Not Help Hoteliers

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Joachim Leiter
7 min read
7 min watch
July 2024

Timber Cove Resort, USA

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by Stefan Hellweger
24 July 2024
Branchen Trends & News
Fachbeitrag

Timber Cove Resort, USA

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
2 min read
2 min watch
July 2024

Social Media Trends 2024: Half-Year Summary for Hotels

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by David Weitlaner
17 July 2024
Online-Marketing
Fachbeitrag

Social Media Trends 2024: Half-Year Summary for Hotels

Online-Marketing
Fachbeitrag
by David Weitlaner
13 min read
13 min watch
July 2024

In Conversation with SomVita Suites: Reconstruction, Marketing and Success

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by Joachim Leiter
15 July 2024
Customer Success Story
Online-Marketing
Fachbeitrag

In Conversation with SomVita Suites: Reconstruction, Marketing and Success

Customer Success Story
Online-Marketing
Fachbeitrag
by Joachim Leiter
10 min read
10 min watch
July 2024

the cōmodo, Bad Gastein

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by Stefan Hellweger
03 July 2024
Branchen Trends & News
Fachbeitrag

the cōmodo, Bad Gastein

Branchen Trends & News
Fachbeitrag
by Stefan Hellweger
1 min read
1 min watch
July 2024

Low Hotel Occupancy: Causes and Innovative Solutions to Overcome the Occupancy Crisis

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by Armin Gögele
25 June 2024
Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag

Low Hotel Occupancy: Causes and Innovative Solutions to Overcome the Occupancy Crisis

Online-Marketing
Marketing Automatisierung für Hotels
Fachbeitrag
by Armin Gögele
6 min read
6 min watch
June 2024