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Glossary overview

Social Media Marketing Hotel

Armin Gögele, last updated 11.11.2022

Social Media Support for Hotels

Social media marketing allows hoteliers to reach a very large portion of different target audiences, giving them a very large opportunity to increase awareness and reach. Social media marketing can be both organic and paid. This means that direct interaction with the target audience through posts and stories is possible, as well as the placement of advertisements. A hotel agency can assist with marketing on popular platforms such as Facebook, Instagram or Tiktok.

Facebook Hotel Advertising

Through Facebook advertising, hoteliers can reach potential guests and inform them about promotions and offers at the hotel. By targeting specific groups, it is possible to reach families, for example, as parents are often on Facebook.

Instagram Hotel Advertising 

Unlike Facebook, Instagram and TikTok have a younger target audience. Instagram advertising offers various ways to attract guests and increase reach, especially through ads, pictures, reels, videos or stories. In many cases, Instagram advertising is very suitable for building a hotel brand.

Frequently Asked Questions about Social Media Marking Hotel 

What is social media marketing for the hotel industry?

Social media marketing for hotels has many different uses. First and foremost, it includes the organic posting of posts and hotel ads. It can also be used to engage with guests and improve guest loyalty. Independent of guest acquisition, potential employees can also become aware of the hotel through social media, which is why social media marketing for hotels offers advantages for hotel recruiting.

What is important about social media marketing for hotels?

When it comes to social media marketing for hotels, it is particularly important to build a certain bond within the hotel's own community. This can be done by posting, but also by interacting directly with your target audience. This creates trust and leads to better booking results.

How effective is social media marketing for a hotel?

Social media marketing in the hotel industry is one of the most effective marketing options for hotels. Since emotions and pleasant impressions can be communicated through images, videos, but also through text, social media marketing is very profitable, especially in the hotel industry. It is important to understand how your target audience works and behaves in order to target them.

How can I build a social media community?

To improve guest loyalty, the social media community is an important step for more regular guests. Regular activity on your own channel and interaction with your target audience is useful to build it. Comments, likes and direct messages on the platforms, as well as inspiring posts, can keep potential guests engaged with the hotel and convince them to book.

How effective is social media marketing for hotels?

Social media marketing can be an effective way for hotels to increase their visibility, appeal and attract new guests. However, it is important to note that the effectiveness of social media marketing in a hotel depends on many factors. Therefore, it is advisable to regularly review the performance of social media activities and make adjustments as necessary to achieve the desired results.

How much does social media marketing cost?

The cost of social media marketing depends on several factors, such as the amount of effort required, the desired reach, and the desired duration of the campaign. Typically, a social media marketing budget is established and used for various activities such as creating ads, managing social media channels, or using social media tools.