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Glossary overview

Hotel Marketing Automation

Armin Gögele, last updated on July 18, 2023 

What is Hotel Marketing Automation?

Marketing automation is the automation of communication and marketing processes in hotels through the use of hotel marketing software. Classic marketing automation software solutions are a combination of CRM systems, email marketing and/or hotel marketing social media. Marketing automation software tools are used, for example, to plan, optimize and control online hotel marketing, automate repetitive tasks and processes, or maintain and collect guest data. 

Marketing Automation in the Hospitality Industry

For use in the hotel industry, it is important that the marketing automation software is specifically designed to meet the needs and requirements of the hotel industry. Therefore, a connection to the hotel software in use is advantageous for a flawless and targeted use. In this way, guest data and information can be bundled and used automatically.

Advantages of marketing automation in the hotel industry

  • Personalized communication
  • Improved guest experience
  • Better data management
  • Campaign optimization
  • Increased efficiency
  • Cross- and upselling potential

The most important questions about hotel marketing automation:

What are the benefits of hotel marketing automation?

By combining marketing automation with customer relationship management or CRM hotel, detailed user profiles can be created that provide concrete insights into the user behavior of the target group. The system thus provides the basis for implementing and optimizing extensive online hotel marketing campaigns and also delivers measurable results. Other benefits of hotel marketing automation include increased revenue, additional up-selling and cross-selling, continuous and personal communication with (potential) guests, regular and personal exchange with returning guests, increased guest loyalty and retention, transparent insight into results and measurable, traceable results.

Which marketing processes can be automated?

In the hotel industry, a wide variety of marketing processes can be optimized through automation. These include, for example, tailored email and newsletter marketing campaigns where guests receive targeted messages based on their behavior and preferences. Automation enables regular content publishing on social media to maintain a continuous presence. In addition, automated booking confirmations, reminders and follow-up messages can be sent to ensure efficient guest communication and enhance the guest experience.

How does marketing automation impact guest communications?

Marketing automation allows guests to be automatically targeted with relevant information at different points in time. This targeted approach is based on guest behavior, preferences and booking history. Personalized and timed communication improves the guest experience, as guests receive exactly the information that is relevant to them at an appropriate time.