Armin Gögele, last updated on June 21, 2023
Voucher marketing is a sub-discipline of hotel marketing and refers to the strategic use and distribution of vouchers to (potential) customers and guests. Vouchers are certificates with which the issuer guarantees the holder an entitlement to a service.
In hotel marketing, there are different types of vouchers, ranging from a defined amount of money (value voucher) to a specific service or product (such as an accommodation voucher or spa treatment) to a defined discount on a service or product (10% off the room rate, 20% off a massage). Learn more about each type of voucher in the Voucher Types glossary.
Marketing hotel vouchers
The targeted placement of vouchers on the hotel's website (voucher shop), in mailings and newsletters, as well as in social media ads, attracts the interest of potential new guests and strengthens the loyalty of existing guests.
Features of voucher software for hotels
For hoteliers, the voucher software should be able to be integrated into the website and also linked to the hotel software or PMS. Like ADDITIVE+ VOUCHERS, a voucher software should be user-friendly and, above all, explicitly geared towards the hotel industry. Important features are automated processes for the creation and personalization of vouchers, automatic payment processing and voucher dispatch. From the end user's or guest's point of view, the voucher software should be easy to use on the website and provide all the necessary information about payment options, included services and the validity period of the voucher. More tips can be found in the online guide on how hotels can successfully use their voucher shop.
The following requirements must be met
- Intuitive for the hotel AND the end user
- Easy management of vouchers
- Interface with hotel software
- Secure online payment options
- Usage of the hotel's corporate design, a lot of design freedom
- Use different types of vouchers
- Seamless tracking to measure success, clear reporting