Armin Gögele, last updated 04.05.2023
The importance of hotel marketing strategies
Marketing strategies for hotels are crucial in attracting potential guests to the hotel and promoting business. If a hotel uses these strategies correctly, it can increase its revenue and attract new guests. In today's digital world, online marketing is an important part of any effective marketing strategy.
What online marketing strategies are there for hotels?
- Social media
Social media is a great way to promote the hotel and interact with guests. The hotel can increase its presence on Facebook, Instagram, TikTok and other platforms to reach potential guests. - Search Engine Optimisation (SEO)
SEO is an essential part of any online marketing strategy. SEO is the process of optimising a website to achieve a higher position in search results. A hotel can develop a professional SEO strategy to achieve higher visibility in search results and reach more potential guests. - Online advertising such as Google Ads or Facebook Ads.
Guests can be targeted by allowing hotels to target their ads to audiences in specific regions or with specific interests. - Review management
Guest reviews have a great influence on the decision of other guests. Hotels should ensure that they regularly respond to guest feedback on review platforms such as TripAdvisor. - Email marketing:
Email marketing can be used to keep in touch with guests and inform them of offers and news. Hotels can send email campaigns to guests who have booked in the past or who have subscribed to the hotel's newsletter.