Following Innsbruck, Berlin, Stockholm, and Barcelona, ADDITIVE is expanding its network of locations to include one of Europe's most significant metropolitan areas. Since January 2026, the new site in Rome has served as a hub for innovation and further international connectivity of the company.

Rome: Hub of International Tourism

The choice of Rome as a new location is a consistent step in ADDITIVE's development. As Italy's capital and a global center for tourism, Rome offers the ideal environment to identify hospitality trends at an early stage and to further strengthen the company's international positioning.

The city combines tradition with a dynamic economy and acts as a bridge between key Mediterranean markets and the rest of Europe. For ADDITIVE, having a presence on-site not only means physical proximity to partners and clients but also direct access to one of the most vibrant networks in the tourism industry.

A New Hub for Innovation and International Connectivity

The new location is situated in the renowned co-working space "Industrie Fluviali" in the Ostiense district. The area, a former industrial complex, has evolved into a center for culture, innovation, and the digital economy.

<div class="article_quote"><div class="article_quote_contain"><div class="article_quote_quote">"As a global tourism hub, Rome is the ideal place to further drive our international vision. The new location enables us to shape technological innovation even closer to the pulse of the industry."</div><div class="article_quote_name u-text-style-main">- Joachim Leiter, Executive</div></div></div>

Strategic Growth and International Vision

With its headquarters in Bolzano and Lana, as well as additional locations in Barcelona, Stockholm, Berlin, Innsbruck, and now Rome, ADDITIVE underscores its role as a leading partner for data-driven hotel marketing in Europe. The expansion to Rome is more than just geographical growth: it is an expression of a clear vision to apply technological expertise where the future of tourism is being shaped.

By combining local presence in key metropolitan areas with a centralized, highly specialized data infrastructure, ADDITIVE creates measurable competitive advantages for its clients in the leisure hotel sector.