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Glossary overview

Online commercialization hotel

Armin Gögele, last updated on September 16, 2023 

Definition of Online Marketing in the Hotel Industry

Online marketing in the hotel industry means that hotels promote and sell their products and services online. It involves the use of various online channels such as websites, social media and email marketing to target potential guests and increase hotel bookings.

Types of Hotel Online Marketing - What goes into good hotel online marketing?

  • Online presence and website optimization
    Website optimization is the process of increasing a hotel's online visibility and making the hotel website more attractive to potential guests in order to generate more direct bookings.
  • Search Engine Optimization (SEO)
    By optimizing the website for specific keywords, hotels can be better found in the search results of search engines such as Google. This increases reach and visibility to potential guests searching for hotels in a specific location.
  • Search Engine Advertising (SEA)
    With paid search advertising, hotels can increase their visibility and reach to target, engage and convert potential guests into room bookers.
  • Social Media Marketing
    With a targeted presence on social media channels such as Facebook, TikTok or Instagram, hotels can increase their visibility, engage with their target audience and interact directly with potential guests.
  • Email Marketing
    By sending targeted, personalized emails to potential and existing guests, hotels can improve guest loyalty and generate (repeat) bookings.

The top questions about hotel online marketing

How do you measure the effectiveness of your online marketing efforts?

To measure the effectiveness of online marketing efforts in the hotel industry, hoteliers can use various tools and metrics such as Google Analytics, conversion rates, clicks, bookings, and reviews.

What is the role of reviews and online reputation in hotel online marketing?

Reviews and online reputation play an important role in hotel online marketing as they can influence the decision of potential guests. Positive reviews and a good reputation can increase guest confidence and lead to more bookings. Hotels should therefore regularly monitor their reviews on various platforms and respond to criticism in order to improve their image.