Armin Gögele, last updated on September 16, 2023
Definition of Online Marketing in the Hotel Industry
Online marketing in the hotel industry means that hotels promote and sell their products and services online. It involves the use of various online channels such as websites, social media and email marketing to target potential guests and increase hotel bookings.
Types of Hotel Online Marketing - What goes into good hotel online marketing?
- Online presence and website optimization
Website optimization is the process of increasing a hotel's online visibility and making the hotel website more attractive to potential guests in order to generate more direct bookings.
- Search Engine Optimization (SEO)
By optimizing the website for specific keywords, hotels can be better found in the search results of search engines such as Google. This increases reach and visibility to potential guests searching for hotels in a specific location.
- Search Engine Advertising (SEA)
With paid search advertising, hotels can increase their visibility and reach to target, engage and convert potential guests into room bookers.
- Social Media Marketing
With a targeted presence on social media channels such as Facebook, TikTok or Instagram, hotels can increase their visibility, engage with their target audience and interact directly with potential guests.
- Email Marketing
By sending targeted, personalized emails to potential and existing guests, hotels can improve guest loyalty and generate (repeat) bookings.