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Glossary overview

Marketing for the hospitality industry

Armin Gögele, last updated 09.03.2023

Relevance of marketing for the hospitality industry

Online marketing is of great importance to the hospitality industry in order to attract and retain potential guests. Online marketing activities such as website optimisation, social media marketing and email marketing play an important role. However, offline marketing strategies such as flyers, brochures, posters and direct advertising in the area can also be useful to draw the attention of potential guests to the hotel or restaurant.

Targeted guest retention in hotel and restaurant marketing

Successful guest retention is an important part of hotel and restaurant marketing. By implementing regular guest programmes, sending out newsletters and collecting guest reviews and feedback, hotels and restaurants can retain their guests for the long term, thereby optimising the business and improving its reputation.

Key marketing questions for the hospitality industry

How can hospitality companies improve guest loyalty through targeted marketing?

By using targeted marketing such as loyalty programs, newsletters, guest reviews and feedback, and personalized offers, hospitality businesses can build valuable guest loyalty that lasts.

How to implement successful content marketing?

To implement successful content marketing, hospitality businesses should create relevant and interesting content that appeals to their target audience and distribute it through various online channels such as their own website, social media or email newsletters. It is important to have a clear strategy and to continuously analyze and optimize it.