Armin Gögele, last updated on 22.12.2022
Marketing methods in tourism
Tourism marketing includes all marketing activities in tourism to inspire guests to travel. Online marketing is an umbrella term for advertising opportunities on the Internet. This includes, for example, SEA, SEO, social media marketing (organic and paid). The ultimate goal is usually to increase room occupancy and revenue of the hotel.
Online marketing agency for hotels
In tourism, online marketing is often not yet too widely represented and accordingly offers a great advantage over the competition. Especially a creative hotel concept can be marketed ideally. A tourism marketing agency supports hoteliers not only in placing advertisements and online presence, but also in analyzing target groups and conceptualizing the hotel's marketing measures.
Advantages of tourism marketing
First and foremost is the general increase of attention for the hotel, in connection with more reach and a better awareness of the hotel. Among other things, tourism marketing is also profitable due to higher room occupancy in the off-season of the vacation region. The effects are strengthened in view of the marketing strategy by positive feedback and the social proof by existing reviews. This creates a higher authenticity and closeness with potential guests through a direct interaction (for example on social media).
Basically, tourism is definitely a very emotional industry, people remember the last vacation and want to make new beautiful memories. This can be nicely highlighted and specifically triggered via online marketing for hotels.