Armin Gögele, last updated on August 20, 2023
Increase hotel bookings through online marketing
Online marketing is an important component for hotels to increase hotel bookings. There are several basic steps hoteliers can take to increase bookings. A targeted marketing strategy can help attract potential guests to your hotel and convince them to book directly.
Through targeted online marketing, hotels can increase bookings and achieve higher occupancy rates. However, it is advisable to develop a comprehensive marketing strategy that is tailored to the individual needs and target audiences of each hotel.
The importance of an optimized hotel website in driving bookings
An optimized hotel website is crucial to increasing bookings. Potential guests search for information online and are often willing to book directly on the website if they have a positive experience. Optimizing the website for (mobile) devices and improving the user experience can increase the number of direct bookings.
Gain independence from OTAs
It makes sense for hoteliers to work towards a higher number of direct bookings, as online travel agents can bring some disadvantages, such as high commissions or little control over the booking process:
However, hotels can still make good use of review sites such as TripAdvisor and HolidayCheck. It is important to collect positive reviews and respond to critical ones to build trust with potential guests. A clear, attractive presentation of the hotel with appealing images and detailed descriptions on the hotel's own website can also make guests more inclined to book directly on the hotel's website.