An independent career or job page within the hotel's own website is considered a prerequisite for successful online recruitment in the hotel industry and also for employer branding. The hotel's specific tone of voice is continued here, as well as corporate design features. In short, everything that underlines the hotel's own vision and mission.

Most important elements of a career website

• Presenting the hotel as an employer
• Presentation of the operating family and team with selected testimonials
• Awards - not just employer awards, but other general awards or top rankings
• Benefits and perks for employees
• Vacancies with detailed job descriptions
• Clear calls to action for applications, online forms including the ability to upload documents such as CVs
• References to social media accounts, dedicated employee/team accounts, newsletters
• Search engine optimisation (SEO) throughout the career site so that job postings can be found by search engines

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