The term channel management describes the process of managing online distribution channels in hotels. These channels can be managed manually or automatically. The advantage of a channel management software is that data and information, like availability and room prices, are being automatically collected and updated on different platforms such as Booking, Expedia or HRS. Channel management allows hotels to maximize bookings and increase their revenue. Available rooms are instantly updated, leaving a very small margin for errors. Additionally, channel management offers the opportunity to increase prices when occupancy rates are high and thus generate additional revenue.
Benefits of Channel Management in Hotel Marketing
- Efficient management
- Maximization of occupancy
- Dynamic pricing
- Improved visibility
- The results of the marketing campaign at Stroblhof Resort
- 7 success factors for data-driven hotel marketing
- Specific tips on how to systematically generate revenue
- Make guest communication effective and predictable
The most important questions about Channel Management:
How do I measure the success of my Channel Management?
The success of Channel Management can be measured using various metrics, including occupancy rate, revenue growth, average room rates, and the number of bookings across different channels.
How does Channel Management help in avoiding overbookings?
By automatically synchronizing and updating room availability and prices across different distribution platforms, Channel Management helps in avoiding overbookings. When a room is booked on one platform, it is automatically marked as unavailable on other platforms.
Which distribution channels can be managed with Channel Management?
A Channel Manager can manage various distribution channels, such as Booking, Expedia, HRS, Global Distribution Systems, and the hotel's own website. This allows for maximizing the hotel's presence across multiple platforms.
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