The central management of all guest and booking information in a hotel marketing software brings a number of different advantages and opportunities: clarity of guest data, basis for the optimisation of target groups and thus the desired guests in the hotel business, personalised content based on guest data and interests, effective campaign planning and optimisation of newsletters, email marketing, voucher marketing along the entire customer journey to address the right guest with the right message at the right time.

Data management through tourism CRM offers the opportunity to specifically analyse collected guest data and use it for marketing purposes in the areas of online tourism marketing, personalised hotel email marketing based on segmentation, as well as hotel marketing automation. Especially in the area of hotel marketing automation, guest and reservation data play a central role for year-round, regular and, above all, personalised guest communication without manual effort.

‍