Black Friday & Feiertage: Auch für Hotels eine Chance

Black Friday, Advent, and Christmas are widely recognized as peak sales periods in retail. But these seasonal events also offer significant potential for the hotel industry. More and more hotels are using seasonal occasions to increase direct bookings through creative offers and targeted marketing.

According to an analysis by “The Hotels Network”, hotels running Black Friday campaigns saw their conversion rates increase by 36%, and direct revenue rose by 97.5% - while hotels without special promotions achieved only a modest revenue increase of 7.1%.

The takeaway: Guests respond strongly to limited-time offers. The “now or never” feeling works particularly well in combination with vouchers - whether as gift ideas, early booking incentives, or exclusive extras.

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Tip 1: Create Creative Offers and Send Them via Newsletter

Especially effective: simple offers that spark emotions - such as a “Winter Getaway Package” or a “2-for-1” spa voucher. These packages are easy to create and can be sent via newsletter to targeted guest segments.

Email remains the most popular information channel among hotel guests:

• 73.9% of guests prefer emails for transactions
  
• 72.7% expect personalized offers (Statista, 2024), which can easily be implemented through newsletter and email marketing

How to make your mailing effective:

• Tailor offers to the target group
  
• Highlight exclusivity by limiting availability
  
• Include voucher codes to measure success
  
• Schedule the sending strategically (e.g., shortly before Black Friday)
  

With minimal effort, this results in a well-structured campaign that activates guests - without incurring additional advertising costs.

In the illustration above, the integration of an offer is shown using the specific offer block. This block is linked to the ADDITIVE+ LANDINGPAGE and directs users to the corresponding offer on your conversion-optimized landing page. If this connection is not available, an alternative image block, text block, or button block can be inserted, linking to the respective package or voucher on your hotel website.

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Tip 2: Apply Discount Codes to Existing Vouchers

If you don’t want to create new offers, you can apply a limited-time discount to your existing vouchers. In ADDITIVE+ VOUCHERS, discounts can be applied to value, accommodation, product, or treatment vouchers with just a few clicks.

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Benefits for hotels:

• Discounts are automatically displayed in the voucher shop on your website and on the voucher itself
  
• No manual input or time-intensive effort required; the discount period can be easily defined
  
• The defined discounts are also shown in the newsletter if sent via ADDITIVE+ NEWSLETTER
  
• Easy to activate - ideal for last-minute campaigns like Black Friday

Tip 3: Use Incentive Vouchers – for regular guests or activation

Another effective approach: the use of incentive vouchers. Unlike standard vouchers, which are sold, incentive vouchers are given away as complimentary gifts or incentives - for example, to re-engage past guests, strengthen loyalty, or reward returning customers.

These vouchers can be created directly in ADDITIVE+ VOUCHERS and seamlessly integrated into the ADDITIVE+ NEWSLETTER tool.

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How it works:

• The recipient receives a personalized newsletter highlighting their voucher
  
• The voucher is generated with a single click
  
• It is automatically sent via email
  
• Guests can redeem it directly at the hotel - no extra steps required
  
  

This approach strengthens loyalty among returning guests and lowers the entry barrier for first-time bookers or inactive contacts - a simple yet powerful way to increase direct bookings.

Tip 4: Use Voucher Codes for Exclusive Promotions

Another effective lever: vouchers that can only be redeemed with an individual code. This strategy helps communicate exclusivity and scarcity - for example, as a “secret Black Friday offer” available only to selected guests or exclusively for your newsletter subscribers.

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Implementation is easy:

• Create the voucher code in ADDITIVE+ VOUCHERS
  
• Send the code using ADDITIVE+ NEWSLETTER
  
• Redeemable directly in the voucher shop on your website
  
• Visible limitations or validity periods can be set
  

This creates a clear incentive that establishes commitment - ideal for specifically steering demand without openly communicating discounts, all without any additional effort for the hotel team.

Conclusion: Creativity Pays Off – Especially During the Holiday Season

Black Friday is no longer just a topic for online retailers. Hotels can also benefit significantly from consumer behavior during this period through creative voucher strategies and the targeted use of discounts.

And best of all: no large budgets or complex campaigns are needed. Even small, well-placed actions - like an appealing voucher sent via newsletter - can create strong impulses.

With ADDITIVE+ VOUCHERS and ADDITIVE+ NEWSLETTER, hotels have all the tools they need to unlock this potential - simple, flexible, and effective.