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Glossary overview


Tracking refers to the process of recording, analyzing, and evaluating user behavior on the internet. Clicks and activities reveal how people interact with a website. HTTP headers, JavaScript, or cookies are used to find out how users access a website, which links are being clicked, and how long users stay on each page. With this data, marketers can determine which ads trigger customers to buy a product or book a service. Web analytics tools like Google ads can evaluate and store user data. Tracking is an important part of online marketing and is used by businesses in order to present their products and services to the desired target group in the best possible way. Data protection requirements ensure collected data is used responsibly.