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Glossary overview

Voucher types

Armin Gögele, last updated on August 18, 2023


Hotel voucher marketing requires creativity in the design of the offer. This applies not only to the graphic design, but also to the content. The more a voucher meets the needs and interests of the potential buyer, the higher the likelihood of a sale. The basis for a varied assortment are different types of vouchers, such as

Advantages of voucher marketing in hotel

Frequently asked questions about voucher marketing in hotels

How can vouchers be designed creatively?

 Creativity can be achieved through appealing visual design, but also by linking vouchers to unique experiences or events at the hotel.

How are vouchers used in online marketing?

 Vouchers can be promoted and sold through the hotel website, social media channels, email marketing and online advertising.

How does voucher marketing promote guest loyalty?

 Redeeming vouchers gives guests the opportunity to revisit the hotel, which strengthens guest loyalty and potentially leads to long-term customer relationships.

How can hotels measure the success of their voucher marketing?

 Success can be shown by the sales figures, the redemption rate of the vouchers and the resulting revenue.