Armin Gögele, last updated on 10.05.2023
Newsletter Marketing Hotel
Newsletter marketing in the hotel industry helps to get in direct contact with (potential) guests and to inform them about current offers in the hotel. Additional services or room reservations can also be offered. With email marketing in the hotel industry, the desired target group can be reached with different and personalized campaigns. For the preparation and planning of the individual newsletters, the hotelier can use a newsletter system for hotels, with which he can send (partially) automated emails.
Email Marketing in Tourism
In tourism, hotel newsletter marketing is considered one of the most successful online marketing methods. Hoteliers can send newsletters either generally to all contacts who have subscribed to the same, or to individuals with an individualized message.
(Regular) guests are immediately informed about possible news, offers or current promotions in the hotel via the newsletter. This is a great way to increase guest loyalty in the tourism industry.