Armin Gögele, last updated on June 14, 2023
General events or events that affect the hotel as an occasion are a proven and valuable way to use voucher marketing in a targeted manner.
The reason should be understandable to the guest:
- New opening of the hotel
- Mother's Day
- 20th anniversary of the hotel
- Valentine's Day and other holidays or celebrations.
These voucher promotions can be used for year-round hotel marketing. The services included in the occasional vouchers are selected and compiled according to the occasion, creating a unique experience for the guest that he or she would not receive in this form during a classic stay at the hotel. The more creative and specific the combination of services, the higher the USP and the higher the guest satisfaction.